(2) Australian Eating Patterns, Social + Emotional Roles of Food, and Media Flashcards
(115 cards)
Food Citizenship
Individuals participating in, and making informed choices about, issues such as sustainability, ethics or health in any stage of the food system
Rise in food citizenship in Australia
- make more informed choices and developing ethical purchasing patterns
- growing issues of climate change and animal welfare have motivated people to turn to plant-based foods and meat-free foods
- actively seeking ethical and sustainable produced food products, and choosing products from companies that support social issues and locally produced food.
Food Sovereignty
challenges the control of the food system and food supply by large corporations, and returns the decision-making back to farmers and individuals who produce and consume food, in order to ensure it is produced ethically and sustainably
Increase interest in food citizenship: Plant-based eating
The growing increase in the consumption of plant-based meals as people develop an awareness of themselves as food citizens as reducing the consumption of animal foods have clear benefits on their health and the environment.
- ~12% of the Aus population are almost vegetarian
- rise in availability of alternative proteins (doubled in 2020)
Increase in interest towards food citizenship: Ethically conscious food citizens concerns and behaviours
- fair wages for farmers
- organic and natural
- fairtrade
- sustainably produced
- free range
- animal welfare friendly
- environmentally responsible
- environmentally sustainable agriculture and are avoiding foods produced using inorganic, mass -produced fertilisers and pesticides, wasteful water use and mismanagement of effluent
- animal welfare, particularly high-density stock in egg and pork production.
Food citizenship: sourcing local ingredients
- consumers are looking to give control back to farmers - produce food ethically and sustainably using regenerative farming practices
- food sovereignty –> developing relationships with stallholders at local farmers markets and community farms, and by shopping at independent butchers, grocers and greengrocers.
GO LOCAL FIRST + Australian Made - organisation formed in 2020 to support and promote small local businesses, encourage local communities to buy locally and Australian made.
Food Trends
general changes or movements in food purchasing and consumption behaviours, towards a new result or pattern
Interest in Clean eating
the consumption of minimally processed whole foods such as fruits, vegetables, lean proteins, wholegrains and healthy fats
Functional Foods
foods that provide a health benefit beyond that of basic nutrition
Increase in interest towards Gut Health
holistic approach to health, the role that the gut microbiome has on a person’s health + mental health.
This has led to a growing interest in fermented foods and products such as kimchi, yoghurt, kombucha and sourdough, and these foods are now readily available in supermarkets, cafes and on restaurant menus.
Fermented Foods
Fermented foods are produced by undergoing controlled microbial growth and fermentation.
Probiotics such as lactobacillus and Bifidobacterium are ‘good’ bacteria, and support gut health by creating a favourable gut environment and benefiting mood.
- help with high blood pressure, cardiovascular disease, type 2 diabetes and obesity.
Fermentation is an anaerobic process in which microorganisms like yeast and bacteria break down food components such as glucose into other products, such as organic acids, gases and alcohol.
Increase in home cooking and baking (Home Made)
During COVID-19, people began to realise how much pleasure they received from home cooking, and that they had the skills to cook an enjoyable healthy dinner. For some, this was an ideal time to learn new skills in food preparation. A strategy they used were virtual cooking schools using online video conferencing programs such as zoom, which allowed them to access cooking schools and classes.
Interest in home growing (Grow your own)
Gardening provides a form of therapy and relaxation gained from working outside and getting your hands dirty. Growing your own plants is also rewarding. Many people new to gardening choose easy-to-grow crops that don’t take long to mature, such as beans, radishes, tomatoes, broccoli and lettuce. By growing their own food, consumers are asserting their food sovereignty, taking control from large corporations and exercising greater control over where their food comes from.
A desire for convenience - food box kits
For many consumers, however, preparing and eating meals at home is seen as valuable family time. The purchase of meal boxes eases the pressure of preparing a home-cooked meal while still providing the cooking experience, and leaving more time for leisure and family.
A wide range of companies including Marley Spoon, HelloFresh, Dinnerly and Everyplate are now producing either a home-cooked meal delivery service or a box of fresh ingredients for time-poor consumers to prepare the meal themselves in their own kitchen. Each week, customers choose meals from an online menu. Most of
Online ordering, delivery and takeaway
Ordering a takeaway meal online is a very convenient option for many consumers.
Companies such as Hungry Hungry, an online ordering and delivery platform, have produced customisable digital menus with special diet filters. These filters allow customers to search for specific dietary options, making ordering easy for vegan and gluten-free customers.
Delivery-only kitchens, also known as ‘dark kitchens’ or ‘ghost kitchens, are springing up in commercial buildings that are often tucked away in industrial areas. These dark kitchens have no tables, chairs or wait staff, meaning they have much lower costs than traditional restaurants.
Technological innovations
Social media influencers can promote particular food products and have the ability to shift customer preferences and push particular brands. Food bloggers can accelerate a food trend by writing and photographing certain food products or reviewing and promoting a particular restaurant.
Mobile apps and health trackers are making people more aware of the food they consume, and are influencing their food choices and preferences.
Technologies
- Internet of Things and blockchain are transforming supply systems, making it possible to **track and trace the location and temperature of produce in real time **
- QR codes, virtual or augmented reality, and near real-time video streaming, are creating new experiences for consumers and influencing their choice of food
- Many cafes and restaurants have linked their menu to a QR code that customers can scan as soon as they arrive = convenient –> no need to wait for a staff member to be free to serve them.
Social Factors that influence food choices
Education - the Stephanie Alexander Kitchen Garden Foundation
Income - supermarket private labels, low cost supermarkets, small-format specialty supermarkets
Location - Urban vs. metropolitan areas, accommodation - apartment-style living, homelessness
Available Time - pre-prepared, ready-to-cook vegetables, the all in one kitchen machine
Cultural Norms - religion, culture, dietary requirements
Education
As educational levels rise, consumers are increasingly concerned about the nutritional content and health benefits of foods that they consume. Consequently, they are becoming more vigilant and discerning buyers. There is a growing public awareness of the risks of an unhealthy diet as the number of people living with obesity, type 2 diabetes, cancer and cardiovascular disease increases. Educational information is provided through government programs like the Eat Well Be Active campaign, the ADG and the AGHE.
In both primary and secondary curricula, schools foster an awareness of food and health through the areas of Health and Food Technology classes and also provide healthy food and drinks in canteens based on a guideline provided by the National Healthy Canteens Project.
the Stephanie Alexander Kitchen Garden Foundation
These programs allow students to reap the benefits of being involved in a hands- on activity where they hel0 to grow and harvest fresh food, then use the produce to make simple but delicious meals. Programs like this can have a positive influence on understanding of food production, food security and sustainability, as well as family meal planning. They are exposed to unique flavours and texture, and as a result are more willing to prepare and cook these foods in their own home.
Health Star Rating
The health star rating is a voluntary front-of-pack labelling system that rates the overall nutritional profile of packaged food and assigns it a rating out of 5 stars. It provides a quick, easy and standard way to compare similar packaged foods. The rating system is designed to take the guesswork out of reading labels and helps consumers to quickly and easily compare the nutritional profile of similar packaged foods to make informed, healthier choices when shopping.
Income
- restricted in the choice of food they purchase
- purchasing cheap, energy-dense foods that are filling, rather than more expensive, nutrient-dense options
- development of overweight and obesity.
Private label products
The advantages are that private-label products are value for money and cheaper than similar branded products.
The growth of these private labels is accelerating as the quality of these products improves to match category leaders. Many shoppers are demanding greater value for money as they stretch their food budget, particularly those under financial stress resulting from the COVID-19 pandemic.
Low-cost supermarkets
A comparison of supermarket prices shows that Aldi is approximately 25 per cent cheaper than its competitors, which appeals to consumers looking for affordability. Aldi stores stock a selected range of 900 products, packaged to look very similar to well-known brands while the major chain supermarkets stock more than 20 000 products.
Because Aldi stores stock a reduced number of brands, offer no bagging service and operate from smaller premises, their running costs are lower, helping the business keep its prices lower
Small-format specialty supermarkets
A small format specialty supermarket is a type of retail store that focuses on a niche selection of goods, often featuring gourmet or local produce, and is smaller than a traditional full-sized supermarket.
The smaller format is designed to inspire customers and provide quality food through an in-store experience especially tailored to the local community. These stores are targeted at middle- to high-income earners.
Coles says the local stores will sell ‘100 per cent Australian-grown fresh fruit, vegetables, meat and fresh seafood’ and have a zero-food waste policy, with a ‘food digester’ that uses water and microbes to partly digest inedible food waste and send it to the local wastewater treatment plant where it is turned into renewable energy. The concept of these stores will support the growing food citizenship movement.