2030 Campaign Overview Flashcards
(10 cards)
How much was raised in the Foundation’s first campaign? How much was raised in the following campaign?
The first campaign, Leaders to Serve the Nation, raised $254 million exceeding the $175 million goal.
Called to Serve, Daring to Lead: The Naval Academy Campaign surpassed its original fundraising goal by nearly $150 million, raising a total of $541 million.
What is the overarching theme of the new campaign?
Reimagining how leaders are developed at the Naval Academy
What are the priorities for this campaign?
- CREATION OF LEADERSHIP INSTITUTE: funding of new director position; two new centers of excellence; Experiential Leadership Development; Stockdale Center
- ACADEMIC EXCELLENCE: funding schools, departments, and faculty positions; capital projects
- ADMISSIONS EXCELLENCE: marketing and technology initiatives; outreach; summer programs
- ATHLETIC EXCELLENCE: new stadium enhancements and facilities; naming coaching positions
- NAVAL ACADEMY FUND (unrestricted giving)
What are sample naming opportunities as a part of the campaign?
- THE LEADERSHIP INSTITUTE, plus the Center for Experiential Leadership Development, the Center for Coaching and Mentoring, and the Center for Leadership Research and Assessment
- THREE ACADEMIC SCHOOLS: Mathematics and Science, Humanities and Social Sciences, Engineering and Weapons
- ACADEMIC departments & professorships
- CENTER FOR INTERNATIONAL EXCELLENCE
- RICKOVER HALL ENGINEERING DESIGN DECK
- NMCMS CAPITAL PROJECTS: New North End Zone Pavilion, Blue Side Tower, and corner suites
- ATHLETICS: Lacrosse Center, baseball facilities, and varsity coaches
What are the key campaign regions?
- Bay Area (Northern CA)
- Los Angeles
- San Diego
- Dallas
- Houston
- New York
- Boston
- South Florida (East/West Coast)
Other emerging markets to track include: Chicago, Austin, Raleigh/Durham and Atlanta.
What are the giving levels for Campaign Chairs (current - 2030+)?
$10M +
Minimum portion of total gift allocated to the Academy Fund or Campaign Fund: $100K-250K per year
What are the giving levels for Campaign Cabinet? (current - 2030+)
$2.5M +
Minimum portion of total gift allocated to the Academy Fund or Campaign Fund: $100K per year
What are the giving levels for Regional & At-Large Committee Chairs? (current - 2030+)
$1M +
Minimum portion of total gift allocated to the Academy Fund or Campaign Fund: $40K per year
What are the giving levels for Regional & At-Large Committees? (2030+)
$100K +
Minimum portion of total gift allocated to the Academy Fund or Campaign Fund: $10K per year