2.1 Creativitiy and Innovation Flashcards
When did research on creativity start gaining momentum?
Research on creativity gained momentum in the 1950s.
Who was JP Guilford and why is he significant in the field of creativity?
JP Guilford was a psychologist whose 1950 presidential speech at the American Psychology Association marked the beginning of creativity research.
What is the current state of research in the field of creativity?
The current state of research in creativity has many unexplored areas; it spans multiple levels including neurological factors, cognition, and personality traits.
Why is creativity considered important for innovation?
Creativity is the starting point for all innovation.
How is creativity applied in business?
Creativity is applied in business through New Product Development, Marketing, and Customer Acquisition.
What statistics emphasize the importance of creativity in innovation?
Out of 25,000 new products, only 37 were deemed very novel and successful, making creativity crucial for innovation.
What are the three key elements for something to be considered creative?
The three key elements are Novelty (originality), Usefulness (appropriateness), and Recognition (acknowledged by society as novel and useful).
How is creativity complex in nature?
Creativity is complex in nature because it is a process, a product, and involves personality traits and recognition within a system.
What did Speaker 1 (Ken Robinson) say about the scope of creativity?
Ken Robinson stated that creativity is not limited to the arts. It’s applicable in science, technology, and all other fields.
How did Ken Robinson link creativity, intelligence, and imagination?
According to Ken Robinson: Imagination is the root, Creativity is applied imagination, and Innovation is the practical application of original ideas.
What is P-creativity?
P-creativity stands for Psychological creativity, which is everyday creativity used by ordinary people for problem-solving.
What is H-creativity?
H-creativity stands for Historical creativity, which involves extraordinary acts of creativity recognized by large groups (e.g., Einstein, Picasso).
What are Kaufman’s Types of creativity?
Kaufman’s Types include Big C (Eminent creativity), Pro C (Professional creativity), Little C (Everyday creativity), and Mini C (Personal sense-making, constructing personal knowledge).
What are the degrees of creativity?
Creativity can be either Radical, involving groundbreaking ideas, or Incremental, involving smaller, more incremental improvements.
How does creativity play a role in the process of innovation and entrepreneurship?
Creativity is crucial in innovation and entrepreneurship as novel, useful, and recognized ideas are key. Entrepreneurs are individuals who repeatedly come up with and implement creative ideas.
