2.1 data management

Question 1

What is the primary purpose of surveys and questionnaires?

Answer 1

To gather information on specific topics, such as opinions, preferences, or behaviors

Surveys and questionnaires typically consist of structured questions targeted at a large group of people.

Question 2

What type of data collection method allows for open-ended questions?

Answer 2

Interviews

Interviews can be conducted face-to-face, over the phone, or virtually, providing in-depth insights.

Question 3

What does observational data collection involve?

Answer 3

Directly watching and recording behaviors, conditions, or events without interference

This method is useful in understanding behaviors or environmental conditions in context.

Question 4

What is the main goal of experiments in data collection?

Answer 4

To understand cause-and-effect relationships

Researchers control or alter one or more variables to observe effects on another variable.

Question 5

What are existing records or archives used for in data collection?

Answer 5

To use pre-existing data to answer research questions

This method is useful for longitudinal studies and trend analysis.

Question 6

What is a focus group?

Answer 6

A small, diverse group of people discussing a particular topic in a structured setting

Focus groups allow researchers to gain a range of opinions and insights collaboratively.

Question 7

How is data collected through online tracking?

Answer 7

By monitoring users’ digital activity, such as clicks and website navigation

This method is often used in market research to understand user behavior in digital environments.

Question 8

Fill in the blank: Data collection methods are selected based on the type of data needed, the research goals, and the _______.

Answer 8

target population

This selection provides flexibility in gathering accurate and relevant information.

Question 9

True or False: Experiments are only useful in scientific research.

Answer 9

False

Experiments can also be applied in social research studies to understand relationships.

Question 10

List four methods of data collection.

Answer 10

• Surveys and questionnaires
• Interviews
• Observations
• Experiments

These methods offer diverse approaches to gathering data depending on research needs.