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Higher Bussiness
> 2.1 Marketing and Consumers > Flashcards
2.1 Marketing and Consumers Flashcards
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Higher Bussiness
(32 decks)
1.1 Role of business
1.2 Types of business
1.3 Objectives
1.4 Growth
1.5 Internal & external factors
1.6 Stakeholders
1.7 Structures
1.8 Decision making
2.1 Marketing and Consumers
2.2 Market research
2.3 Product
2.3 Place
2.3 Price
2.3 Promotion
2.3 extended marketing mix
2.4 Technology in marketing
3.1 Inventory management
3.2 Methods of production
3.3 Quality
3.4 Ethical and environmental
3.5 Technology in operations
4.1 Workforce planning
4.2 Training and development
4.3 Motivation and leadership
4.4 Employee relations
4.5 Legislation
5.1 Sources of finance
5.2 Cash budgets
5.3 Financial statements
5.3 Statement of financial position solutions
5.4 Ratios
5.5 Technology in Finance
