{ "@context": "https://schema.org", "@type": "Organization", "name": "Brainscape", "url": "https://www.brainscape.com/", "logo": "https://www.brainscape.com/pks/images/cms/public-views/shared/Brainscape-logo-c4e172b280b4616f7fda.svg", "sameAs": [ "https://www.facebook.com/Brainscape", "https://x.com/brainscape", "https://www.linkedin.com/company/brainscape", "https://www.instagram.com/brainscape/", "https://www.tiktok.com/@brainscapeu", "https://www.pinterest.com/brainscape/", "https://www.youtube.com/@BrainscapeNY" ], "contactPoint": { "@type": "ContactPoint", "telephone": "(929) 334-4005", "contactType": "customer service", "availableLanguage": ["English"] }, "founder": { "@type": "Person", "name": "Andrew Cohen" }, "description": "Brainscape’s spaced repetition system is proven to DOUBLE learning results! Find, make, and study flashcards online or in our mobile app. Serious learners only.", "address": { "@type": "PostalAddress", "streetAddress": "159 W 25th St, Ste 517", "addressLocality": "New York", "addressRegion": "NY", "postalCode": "10001", "addressCountry": "USA" } }

2.2 Flashcards

(11 cards)

0
Q

4 ways customers can be segmented

A

Demographics
Geographics
Psychographics
Behavioral characteristics

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1
Q

The process of classifying people who form a given market into smaller groups

A

Market segmentation

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2
Q

Personal characteristics

A

Demographics

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3
Q

Where people live

A

Geographics

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4
Q

Similar lifestyles

A

Psychographics

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5
Q

Shopping patterns

A

Behavioral characteristics

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6
Q

Money left after taking out taxes

A

Disposable income

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7
Q

Money left after paying for basic needs

A

Discretionary income

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8
Q

Involves using a single marketing strategy to reach all customers

A

Mass marketing

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9
Q

Percentage of total sales volume generated by all companies

A

Market share

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10
Q

Narrows and defines a market with extreme precision

A

Niche marketing

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