2.2 - Aggregate demand (AD) Flashcards
Theme 2: The UK economy – performance and policies
What are the components of Aggregate Demand (AD)?
AD = C + I + G + (X - M)
Where:
C = Consumption
I = Investment
G = Government expenditure
X = Exports
M = Imports
Which component of AD is usually the largest in most developed economies?
Consumption (C)
What does the AD curve show?
The total demand for goods and services in an economy at various price levels over a period of time.
What causes a movement along the AD curve?
A change in the price level.
What causes a shift of the AD curve?
A change in any component of AD (C, I, G, X-M), excluding the price level.
Disposable Income
Income available to households after taxes and benefits.
How does disposable income affect consumption?
Higher disposable income generally leads to higher consumption.
What is the relationship between saving and consumption?
They are inversely related — when households save more, they consume less.
How do interest rates affect consumption?
- Higher interest rates discourage borrowing and reduce consumption.
*Lower interest rates encourage spending.
Consumer confidence
A measure of how optimistic households are about their future income and the economy.
Wealth effect
When people feel wealthier due to rising asset prices (e.g., house prices), they may spend more.
Gross investment
The amount that a firm invests in business assets that does not account for depreciation.
Net investment
gross investment minus depreciation
6 influences on investment
- Rate of economic growth
- Business expectations and confidence.
- Demands for exports.
- Interest rates
- Access to credit.
- Influence of government and regulations.
How does economic growth influence investment?
Higher growth encourages businesses to invest due to higher expected returns.
What role do business expectations and confidence play in investment?
High confidence increases investment; uncertainty reduces it.
How does demand for exports influence investment?
Higher export demand may lead to more investment in production capacity.
What is the effect of interest rates on investment?
Lower interest rates reduce the cost of borrowing and encourage investment.
How does access to credit affect investment?
If firms cannot borrow due to tight credit markets, investment is reduced.
What is the role of government and regulation in investment decisions?
Supportive policies and low regulation can encourage investment; uncertainty and heavy regulation can deter it.
What did Keynes mean by ‘animal spirits’?
The instinctive, emotional factors that influence business decision-making.
The ………… is when economic growth is fast, and it could be inflationary or unsustainable.
boom
During ……………., real output in the economy falls, and there is negative economic growth
recessions
The economy goes through periods of booms and ………..
busts