2.2 making marketing decisions Flashcards
(7 cards)
1
Q
design mix
A
function
aesthetic
cost
2
Q
product life cycle parts
A
introduction
growth
maturity
extension
strategies
3
Q
extension strategies include
A
lowering prices
increasing advertising
rebranding product (sometimes)
releasing different versions
4
Q
importance of differentiation
A
developing a distinctive or unique product
- ensure that its products provides unique functions thats are not provided by rival products
- give product unique style or brand
- create and use a distinctive brand
- provide consistently excellent service
- ensure product is of high quality
5
Q
penetration pricing
A
slowly increasing the price
6
Q
skimming pricing
A
slowly decreasing prices
7
Q
sponsorship benefits
A
greater brand awareness
