2.3 Flashcards
(90 cards)
1
Q
Mass media-generated culture in the Philippines is what can be properly called as?
A
Popular Culture
2
Q
The first Filipino comic strip was?
A
“Kenkoy” (1929) /// Komiks
3
Q
American Counterpart of Kulafu
A
Tarzan
4
Q
Pinoy Counterpart of Huapelo, the Chinese corner store owner?
A
Saryong Albularyo, the barrio doctor whose last name meant quack;
5
Q
Pinoy Counterpart of Maggie and Jiggs
A
Goyo and Kika
6
Q
During Martial Law, how was komiks used?
A
the komiks have also been used
by government agencies to cany such developmental messages as
the Green Revolution (home vegetable gardens), housing programs, and family planning.
7
Q
The first films shown in the Philippines were short features called
A
cinematrografo
8
Q
Who produced the first two locally made feature films,
both on the life of Jose Rizal
A
Yearsley and Gross
9
Q
What was The first full-length feature film?
A
Jose Nepomuceno’s “Dalagang Bukid,” in 1919
10
Q
The first talking picture in the islands was made in 1932 by Musser
A
“Ang Aswang.”
11
Q
How many moviehouses were in the Philippines?
A
214
12
Q
How many moviehouses were in the Manila?
A
34
13
Q
How many moviehouses were in the Negros?
A
19
14
Q
How many moviehouses were in the Rizal province?
A
17
15
Q
How many moviehouses were in the Pampanga?
A
16
16
Q
How many moviehouses were in the Laguna?
A
14
17
Q
How many moviehouses were in the Iloilo?
A
5
17
Q
How many moviehouses were in the Tayabas?
A
13
18
Q
Who are considered as folk heroes or, in the
current lingo, “superstars.” in the film industry?
A
Dolphy, Vilma
Santos, Nora Aunor
19
Q
the film critics’
circle, composed mostly of film buffs and writers from academe
and journalism
A
Manunuri ng Pelikulang Pilipino
20
Q
explores how folk drama influences Filipino films
A
Dr. Tiongson’s work “From Stage to Screen”
21
Q
examines colonial values portrayed in both mediums.
A
“Four Values in Filipino Drama and Film”
22
Q
popular radio shows. in the 1930’s
A
“Sunrise Club” and “Listerine Amateur Hour”
23
Q
What year did it heralded the real
birth of Philippine radio?
A
1945, and the end of the occupation
24
Programming in the first post-war years was heavily American
in flavor, consisting mostly of canned US serials. DZRH initiated
the first successful local shows: what are those?
Philippine Manufacturing Company's "Purico Show," "Kwentong Kapitbahay ," the first soap
opera in Pilipino, and "Kapitan Kidlat," about a Philippine superhero.
25
Republic Broadcasting System's DZBB, started by Bob Stewart on?
1 March 1950
26
Republic Broadcasting System's DZBB, started by Bob Stewart on 1 March 1950, became famous for?
on-the-spot news coverage,
and for "Newscoop," a program on which controversial individuals discussed "hot" subjects.
27
of the fifties, a satire on Filipino manners, .+
mores, politics, and government which eventually moved on to
television
"Kuwentong Kutsero"
28
a situation comedy;
"Kami Naman,"
29
What term describes the popular culture of the Philippines in the context of its socio-economic state and historical influences?
Philippine popular culture
30
According to the text, what are the three discernible layers of cultural influence left behind by colonization in the Philippines?
Spanish, American, and Chinese
31
What institution in the Philippines has been tasked with studying mass communication and its relation to development?
University of the Philippines Institute of Mass Communication
32
In what year were the first locally made feature films produced in the Philippines?
1909
33
Who is the creator of the first Filipino comic strip, "Kenkoy," which first appeared in 1929?
Antonio Velasquez
34
What is the estimated combined circulation of komiks magazines in the Philippines?
More than two million copies
35
Which scholar has written about the archetypal heroes and heroines in Philippine film, linking them to characters from Philippine literature?
Bienvenido Lumbera
36
What is the primary obstacle faced by the Philippine movie industry, according to the text?
Competition from foreign movies
37
Name one of the two Americans who produced the first two locally made feature films in the Philippines in 1909.
Yearsley or Gross
38
According to the text, what is the primary role of komiks in Philippine popular culture?
Purveyor of entertainment, moral lessons, disseminator of values and attitudes, and a source of practical knowledge.
39
What role did government agencies play in the content of komiks following Martial Law in 1972?
They used komiks to carry developmental messages such as the Green Revolution, housing programs, and family planning.
40
What term is used in the text to describe Filipino films with melodramatic elements, fighting, formula romances, and stereotyped characters?
Bakya (wooden shoe)
41
How many moviehouses were there in the Philippines in 1924, and in which provinces were they primarily located?
There were 214 moviehouses, primarily located in Manila, Negros, Rizal province, Pampanga, Laguna, and Tayabas.
42
What phenomenon is mentioned in the text regarding the occupancy of moviehouses in the Philippines from 9 A.M. to 11 P.M. daily?
Fair to full occupancy, a phenomenon that has disappeared from the West.
43
Who is credited with producing the first full-length feature film in the Philippines in 1919, and what was the title of the film?
jose Nepomuceno; the film was titled "Dalagang Bukid."
44
What is the primary obstacle faced by Filipino films in terms of distribution and preservation?
The absence of film archives and film libraries, making television the "living morgue" of surviving Filipino films.
45
Who formed the "Manunuri ng Pelikulang Pilipino," and what was its purpose?
It was formed by film critics as a circle composed mostly of film buffs and writers from academia and journalism to discuss and criticize the content of Filipino films.
46
What is the estimated number of regular readers of komiks in the Philippines, and how does it compare to the total population at the time?
There are sixteen million regular readers of komiks, representing a diffusion rate of 1 to 4. The total population of the Philippines at the time was 44 million.
47
Who is the scholar credited with examining folk drama as a source for Filipino films in the text?
Nicanor Tiongson
48
What is the estimated average number of Filipino films produced each year in the last five years mentioned in the text?
An average of 120 Filipino films
49
In what year did the first Filipino comic strip, "Kenkoy," first appear, and who was its creator?
"Kenkoy" first appeared in 1929, and it was created by Antonio Velasquez.
50
What factors contributed to the growth of research in the field of mass communications in the Philippines in the 1960s?
Factors such as the recognition of mass communications as a vital field of inquiry, scholars studying abroad and returning with questions about the Philippine situation, the establishment of the University of the Philippines Institute of Mass Communication, and government interest in the relation of mass communication to development contributed to the growth of research in this field.
51
How many komiks-magazines were published weekly in the Philippines at the time of the text, and what was their combined circulation?
There were fifty komiks-magazines published weekly with a combined circulation of more than two million copies.
52
What role did the komiks play in Filipino society, particularly in neighborhoods and communities?
Komiks served as a cheap and accessible reading fare, often substituted for more serious literature. They were available in magazine stalls and small stores, where anyone could read them for a small fee. Komiks-swapping was also common, especially between neighbors and urban workers and their provincial relatives.
53
Who are some of the popular characters that have appeared in Filipino komiks over the years, as mentioned in the text?
Characters such as Dyesebel, Darna, Valentina, Karina, and various historical, sports, and everyday life figures have appeared in Filipino komiks.
54
What challenges did the Philippine movie industry face during its transition from big-studio dominance to a proliferation of small independent producers?
Challenges included high taxes, high production costs, scarcity of raw materials, lack of government support, inadequate professional training for actors and technical staff, and competition from foreign movies.
55
56
How did Filipino movies maintain their longevity and reach a wide audience despite facing challenges from foreign competition?
Filipino movies enjoyed fair to full occupancy in moviehouses from 9 A.M. to 11 P.M. daily, especially among the working class and low-salaried employees who constituted the mass audience. Additionally, Filipino movies had a long distribution cycle, moving through various circuits from first-run to third- and fourth-run theaters before being shown on television, where they could continue to be aired indefinitely.
57
Who are some of the Filipino scholars mentioned in the text who have contributed to the study of Filipino film?
Scholars such as Nicanor Tiongson and Bienvenido Lumbera are mentioned for their contributions to the study of Filipino film history, values, and cultural influences.
58
How did the formation of the "Manunuri ng Pelikulang Pilipino" impact the discussion and criticism of Filipino films?
The formation of this group, composed mostly of film buffs and writers from academia and journalism, led to lively debates and discussions about the content, quality, and cultural significance of Filipino films. It encouraged analytical thinking and criticism, particularly regarding the portrayal of Filipino values, characters, and societal issues in films.
59
What are some of the genres and themes commonly found in Filipino komiks and films, as mentioned in the text?
superheroes, horror stories, science fiction, folkloric creatures, historical figures, sports figures, everyday life, romance, drama, comedy, and social issues.
60
Who organized three 50-watt radio stations in Manila and Pasay in June 1922?
Answer: Henry Hermann, an American.
61
Which 100-watt station replaced the original 50-watt stations in Manila and Pasay?
KZKZ.
62
How many radio stations were owned by department stores by 1939?
4
63
When did advertising in radio by companies other than the owners begin?
1932.
64
Which two radio shows were particularly popular in the thirties?
"Sunrise Club" and "Listerine Amateur Hour."
65
During the Japanese occupation, which radio station remained open and was renamed PIAM?
KZRH.
66
What were some of the forbidden activities regarding radio reception during the Japanese occupation?
Reception on shortwave was strictly forbidden.
67
Which radio station played a significant role in providing information during the Japanese occupation?
"The Voice of Juan de la Cruz."
68
How many operating radio stations were there within five years after the end of World War II?
30
69
In 1961, what broadcasting chain began to be formed in the Philippines?
The largest broadcasting chain, which began as the Bolinao Electronics Corporation.
70
Which station initiated the first successful local shows after the war?
DZRH.
71
What was the title of the first soap opera in Pilipino?
"Kwentong Kapitbahay."
72
Which radio station became famous for on-the-spot news coverage and the program "Newscoop"?
Republic Broadcasting System's DZBB.
73
What was the title of the satire on Filipino manners, mores, politics, and government in the fifties?
Kuwentong Kutsero."
74
What was the impact of the "transistor revolution" in 1959?
It expanded the reach of radio into rural areas.
75
What was the purpose of the donation of transistor radios to barrios by President Carlos P. Garcia?
To "combat subversive elements in the rural areas."
76
Who experimented with Pinoy rock in 1973, advocating for "our own music"?
Joey Smith and his Juan de la Cruz band.
77
What was the title of the hit song by Hot Dog that contributed to the Pinoy pop trend?
"Pers Lab."
78
Who translated an album of American songs into Pilipino, producing beautiful songs with strains of indigenous pre-Hispanic music?
Serious poet Rolando Tinio.
79
What was the purpose of the Metro Manila Pop Song Festival?
To promote Pinoy pop music.
80
What were some of the sister publications of Liwayway?
Bisaya, Hiligaynon, Bannawag, and Bicolnon.
81
Who initiated the first serious study of Pinoy pop music?
Musicologist and composer Felipe de Leon, Jr.
82
What was the longest-running radio serial according to the text?
"Ilaw ng Tahanan" (nine years).
83
What term did Virgilio V. Vitug use to describe radio soap operas?
"Pabrika ng Luha at Pantasya."
84
What did Jose Javier Reyes study regarding female roles in radio dramas?
The expected and unrelenting martyrdom of heroines.
85
What was the term used to describe popular magazines that targeted women?
Answer: "Escape literature."
86
Who are some scholars who have studied Pinoy pop music?
Felipe de Leon, Jr., Anna Leah de Leon, Teresita G. Maceda.
87
What was the average listening time per household daily in 1972?
Two to four hours.
88
What term did Isagani Cruz use to describe Tagalog novels published in magazines like Liwayway?
Popular novels.
89
What role does popular culture serve in the Philippines according to the text?
It serves as a potent force for persuasion, value-building, and the perception of consciousness.
