2.3 Making Operational Decisions Flashcards

1
Q

What are the purposes of business operations?

A
  • to produce goods
  • to produce services
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2
Q

What is Job production?

A

Used to manufacture individual, unique products
- each is a different design, based on customer specifications

  • ie building ships, bridges, furniture making, bespoke products, cake orders, tailored clothes
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3
Q

What are the features of Job production?

A
  • can take long time to produce a product, fewer made in a period of time compared to flow or job production-> low productivity
  • high costs for skilled workers, higher wages, training
  • can’t take as much advantage from economies of scale than other production methods-> high unit costs
  • higher costs=higher prices to make profit. But high quality, unique products are valued by customer, so they still make sales-> can lead to higher profits
  • greater job satisfaction
  • can be easier for a business to differentiate from its competitors
  • labour intensive
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4
Q

What is Flow production?

A

All products are identical and aim is to produce as many as possible in a set amount of time-> high productivity, assembly line
- continuous factories
- ie 24 hour factories, employees switch rotate shifts

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5
Q

What are features of Flow production?

A
  • Benefits from Economies of scale, low average unit costs, allows for competitive pricing
  • use robots, simple tasks along assembly line (than job production)
  • costly machinery, lots of space for storage
  • used for mass market products-> chocolate bars, TVs, phones
  • consistent, standard quality
  • inflexible due to machinery
  • repetitive jobs for staff, can become repetitive
  • machine breakdowns can result in delay, inefficiency
  • lack of training needed, lower staff retention
  • Business finds it hard to differentiate, has to compete with price (affects profit)
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6
Q

What is Batch production?

A

Producing a group of identical products at a time, different batches are different in colour, size, type of product etc.
- suited to identical products that are produced in limited quantities

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7
Q

What are features of Batch production?

A
  • faster than job production-> higher productivity
  • can buy materials in larger quantities than job-> can take advantage of economies of scale, lower unit costs, prices can be lower + more competitive
  • time needed to change between batches-> lower productivity than flow
  • more expensive than flow as different machinery and tools may be needed to produce products BUT prices can be less competitive than when using flow
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8
Q

How does technology affect production?

A
  • robots pack goods instead of humans, assemble products
  • cheaper and faster to employ robots
  • used to design products, ie 3D printing to make a prototype, faster and cheaper than traditional methods
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9
Q

What are the advantages of using technology in production?

A
  • carry out processes more quickly and accurately than humans-> increase productivity, consistent quality of goods
  • machines can run 24/7, continuous production
  • long term to cheaper than employing humans
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10
Q

What are the disadvantages of using technology in production?

A
  • expensive, buy and install machines, regular maintenance. Staff training to use machines, expensive and time consuming
  • could replace some manual work, staff can worry they will lose their jobs-> demotivation, cause decrease in productivity
  • Usually only suited to one task, inflexible-> difficult for business to change its production method
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11
Q

What is the aim of managing stock?

A

the right quantity of stock is always available at the right time, at the right quality and at the right price

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12
Q

What is Just in Time?

A
  • Aims to keep stock levels to the bare minimum
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13
Q

What are positives of Just in Time?

A

Cheaper- less storage
Quick production
Less cash flow issues
Working directly with companies, better connections

Stock levels kept to a minimum- computer systems calculate stock levels
Reduced storage and other costs (insurance, less warehouse space, less warehouse workers)
Less waste
Improve cash flow-> less delay between buying supplies and selling product
Stock is less likely to go out of date

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14
Q

What are negatives of Just in Time?

A
  • requires lots of coordination between firms and suppliers
  • needs lots of frequent deliveries of stock
  • if there are mistakes or delays, firms could run out of stock
  • buy small quantities of stock, rather than bulk-> lose out on economies of scale
    Longer production line
    Everything has to go right, easily delayed
    Specific equipment- more expensive

Reliant on having good relationships forming with suppliers
Vulnerable to disruption to transport
Careful planning required: no spare buffer stock is held
Benefits from bulk buying may be lost
More administration/paperwork as many orders are places

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15
Q

What is buffer stock?

A

Extra stocks of items to use in case there is supply shortage or customer demand increases

PROBLEM- can be left with large stockpiles of items, which can be costly to store
Solution= use bar gate stock graphs, monitor stock levels of a business

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16
Q

What is Just in Case?

A

When a business chooses to hold stock within a business

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17
Q

Benefits of holding stock?

A
  • Don’t go out of stock
    • Bulk produce, cheaper
    • Ordering less in higher numbers, less paperwork
    • Stocks available
    • Available to rework fault product
    • Less reliant of suppliers, not majorly affected by delays
    • Spare finished products to meet unexpected orders, increase levels of customer service
    • Economies of scale, buying in bulk
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18
Q

What are disadvantages of holding stock?

A
  • Expensive to hold stock
    • No demand, losing money
    • Higher stock, need for more storage space
    • Money is tied up in stock, unavailable for other purposes
    • Stock can go out of date, reduce prices to sell excess stock
    • Build up of unsold finished products leading to higher stockholding costs
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19
Q

What is procurement?

A

The whole process of managing the ordering and receipt of the goods and services in the business

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20
Q

What is Logistics?

A

A process which plans, implements and controls the distribution and storage of goods and services from when they are received to the supplier to when they are delivered to the customer

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21
Q

What are the effects of having effective procurement and logistics systems?

A
  • improves business efficiency (has supplies at the right time, no breaks in production, less wastage)
  • reduce overall costs (supplies at the best price, less money wasted, reduced unit costs, more profit or can reduce customer prices)
  • Ensure high quality, reasonable price, efficient delivery. Improves customer satisfaction + firm’s reputation
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22
Q

What does a business consider when choosing a supplier?

A

Quality
Trust
Availability
Delivery
Price

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23
Q

How does quality affect which supplier a business should choose?

A
  • consistent quality is needed
  • customers can be selective on quality, easy to lose customers to competitors due to the ease of the internet
  • customers will associate poor quality with the business, not the supplier
24
Q

How does trust affect which supplier a business chooses?

A
  • If a supplier lets a firm down, the firm may be unable to supply its customers
  • need to trust the supplier can match the business’ demands
  • suppliers need to deliver high-quality products on time, and give warning if not
25
Q

How does availability affect which supplier a business chooses?

A
  • If a supplier is often out of stock of items, it could affect the firm’s production process
  • Need to make sure their supplier can provide stock in sufficient quantities
26
Q

How does Delivery affect which supplier a business chooses?

A
  • Firms need to consider how much it costs to get supplies delivered + how quickly they need them to arrive
  • Delivery from a local supplier may be cheaper and faster than from one further away
  • Delivery should be reliable: if stock isn’t on time or damaged along the way, production can be disrupted
27
Q

How does Price affect which supplier a business chooses?

A
  • Firms have to decide how much to pay for supplies and whether cost is a main priority
  • If time to serve customers is also a priority, offering faster delivery may be more valued than just competing on price alone
  • Cheaper suppliers often supply lower quality products. Need to balance reduced costs with quality of products\
28
Q

Why is Quality important to a business?

A
  • Customers expect a level of quality from a business
  • Helps control costs, maintaining quality ensures less wastage of poor quality products that can’t be sold or have been returned + reduces cost of customer service, fewer complaints
  • Improve brand image-> competitive advantage, more customers than competitors, can begin to charge more, more profit
29
Q

What is Quality?

A

A product is of good quality if it meets the need and expectations of the customer

30
Q

How can quality be judged?

A

Design
Functionality
Reliability
Consistency
Durability
Customer service after sales (easy returns, guarantees, warranty etc)
Price/Value for money

31
Q

What are consequences of quality issues?

A

Loss of customers- dissatisfied with product, won’t return

Reputation of business worsens- difficult to attract new customers

Costs of recalling, scrapping or re-working products that are faulty/not up to standard

Costs of replacement/ refunds

Costs of reducing price of products that people don’t want to buy- won’t generate profit

Legal action might be taken against the business

32
Q

What is Quality Control?

A

Method of checking quality of a sample of finished products at the end of production by trained quality inspectors

33
Q

What are benefits to Quality control?

A

Protect the standard of the product
Customers (in theory) will not receive a substandard product, but depends on whether a 100% or a sample of a product is checked
Specialised trained inspectors are used to check quality, leaving operatives free to complete other tasks
Opportunity to receive feedback from customers that have received a service

34
Q

What are the negatives to Quality control?

A

Wasteful approach; products that do not meet the quality control requirements, are often scrapped
Workers less likely to take responsibility for errors
High cost of inspectors
Checking of services (via questionnaires) happens after the event, the damage of poor quality service may have already been done
Expensive if whole batches have to be scrapped

35
Q

How can services be quality checked?

A

With ‘Secret Shoppers’
- employed by firms to go to their stores pretending to be customers
- check staff are providing the right quality of service

36
Q

What is Quality Assurance?

A

Method of checking quality through each process involved in making the product by product line employees, aiming to stop errors being made before faulty goods are produced

37
Q

What are advantages of Quality Assurance?

A

Costs are reduced, less need for reworking and less wastage; therefore average unit costs are reduced leading to increased efficiency
Better relationships between employees and management leading to a possible increase in productivity
Staff motivation should increase, as directly responsible and involved in the quality process
Consistent levels of quality can result in competitive advantage being gained over rivals resulting in increased sales and increased customer loyalty, as customer expectations are continually met

38
Q

What are disadvantages of Quality Assurance?

A

Moving to quality assurance system can be time consuming + staff may resist change
Training costs will be high
Reliant on staff understanding of importance of meeting quality standards and having the motivation to ensure a system works; some may view as a tick box exercise

39
Q

What is Customer Service?

A

The methods used by a business to look after its current and future customers

40
Q

How can a business have good Customer Service?

A

All employees are focused on meeting customer needs (not just those in customer facing roles)
Having good product knowledge
Engaging well with the customer
Having quick and efficient service
Offering post sales service
Responding to customer feedback

41
Q

Why should employees have good product knowledge?

A
  • Customer questions can be answers quickly, effectively, and accurately
  • Staff can make sure customers are getting a product most suited to their needs, and can sell additional products to go with
  • Customers feel more confident buying from the firm
42
Q

Why should employees engage well with the customer?

A
  • Ensure customers have a positive experience with the firm
  • Customers feel important and valued ( listened to, not pushed to make a purchase)
  • Can offer free refreshments or next day delivery to ensure more positive experiences
43
Q

Why should businesses have quick and efficient service?

A
  • Employees should be able to answer questions quickly
  • Efficient: cut down number of steps for customer to contact company or buy a product
    Ie, Sales people may be given authority to offer discounts without approving with a manager first (which could take time)
44
Q

Why should employees offer post-sales service?

A
  • Can offer user training-> teach customers how to use the product they have bought
  • After sales helpline-> customers can ask if the product doesn’t work as they expected
  • Offer service throughout lifespan of the product (cars, boilers)
  • ensures customer satisfaction, feel the price they pay is valued
45
Q

Why should businesses respond to customer feedback?

A
  • Make customers feel valued: be polite, respond specifically, offer discount or gift
  • Important for public feedback, can influence potential customers to buy from the business
  • Can use feedback to make business decisions to improve sales process for future customers
46
Q

How might a business get feedback?

A

Private feedback: email
Public feedback: online review
Business asked customer for review

47
Q

What are the benefits of providing good customer service?

A
  • High levels of customer satisfaction
  • more likely to remain loyal to business + make repeat purchases
  • persuaded to spend more with a company that values them
48
Q

What are the consequences of providing poor customer service?

A
  • likely to have dissatisfied customers
  • tell others about their experience, leads business to poor brand image
  • less loyal customers, lower sales, lower market share
49
Q

What are the negatives of good customer service?

A
  • expensive
  • wages for extra staff, cost of providing after sales care
    BUT
    crucial for long term profitability
50
Q

What is the Sales process?

A

Finding potential new customers
Approaching potential customers
Assessing the customer’s needs
Presenting
Closing
Follow-up/After Sales care

51
Q

How can a business find new customers?

A
  • advertise with stands, flyers and employees (in person at events)
  • ask people to leave contact details if interested
52
Q

How can a business approach potential customers?

A
  • call people who have left contact details
53
Q

How can a business assess a customer’s needs?

A
  • find out what they want in a product through talking to them tailoring their experience with the business to their needs
54
Q

How would a business present its products?

A
  • find a suitable product for the customer (ie in a showroom)
  • persuade them to buy one
55
Q

How would an employee close the sale?

A
  • get the customer to formally agree to buy the product
  • take payment
56
Q

How would a business follow up on a sale?

A
  • call a customer after the sale, check if they are happy with the product
  • send emails