2.3.2 Capacity utilisation Flashcards
(10 cards)
What is capacity utilisation
Is the extent to which the productive capacity of a business is used.
( It is the percentage of total capacity which is being achieved.)
How is capacity utilisation calculated
Actual level of output/ Maximum possible output X 100
What does it mean if a business is operating at a higher capacity
- Average costs of production fall, and this could result in the firm becoming more competitive.
- This encourages firms to operate as close to full capacity as possible.
When is a firm operating at full capacity
When all resources available are being used to their maximum potential.
What are 2 factors that can increase the maximum capacity of a firm
- Advancements in Technology
- Increases in the level of investment
Reasons why a firm might operate at below maximum capacity
- A lower level of demand
- Inefficiency
- The maximum capacity has increased
Disadvantages of Operating at full (or near to) capacity
- Quality is affected
- Employees become demotivated
- Removes its ability to quickly respond to changes in demand.
Reasons why a firm might operate at under- utilised capacity
- More flexibility to change its level of output as and when it is needed, & the firm has time to fix machines without stopping production.
Disadvantages of operating at under- utilised capacity
- Fixed costs are divided by a lower level of output.
- As a result, average fixed costs per unit of output increase, so profitability falls and prices might increase.
- Firms then become less competitive.
How can a firm improve it’s capacity utilisation
- Entering new market
- Expanding the range of products
- Using promotions to increase demand.