2.3.2 Capacity utilisation Flashcards

(10 cards)

1
Q

What is capacity utilisation

A

Is the extent to which the productive capacity of a business is used.

( It is the percentage of total capacity which is being achieved.)

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2
Q

How is capacity utilisation calculated

A

Actual level of output/ Maximum possible output X 100

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3
Q

What does it mean if a business is operating at a higher capacity

A
  1. Average costs of production fall, and this could result in the firm becoming more competitive.
  2. This encourages firms to operate as close to full capacity as possible.
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4
Q

When is a firm operating at full capacity

A

When all resources available are being used to their maximum potential.

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5
Q

What are 2 factors that can increase the maximum capacity of a firm

A
  1. Advancements in Technology
  2. Increases in the level of investment
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6
Q

Reasons why a firm might operate at below maximum capacity

A
  1. A lower level of demand
  2. Inefficiency
  3. The maximum capacity has increased
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7
Q

Disadvantages of Operating at full (or near to) capacity

A
  1. Quality is affected
  2. Employees become demotivated
  3. Removes its ability to quickly respond to changes in demand.
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8
Q

Reasons why a firm might operate at under- utilised capacity

A
  1. More flexibility to change its level of output as and when it is needed, & the firm has time to fix machines without stopping production.
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9
Q

Disadvantages of operating at under- utilised capacity

A
  1. Fixed costs are divided by a lower level of output.
  2. As a result, average fixed costs per unit of output increase, so profitability falls and prices might increase.
  3. Firms then become less competitive.
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10
Q

How can a firm improve it’s capacity utilisation

A
  1. Entering new market
  2. Expanding the range of products
  3. Using promotions to increase demand.
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