2.4 Mass Media and Audiences (Summary)

Question 1

Summary

Answer 1

1. Does Media Influence Our Behaviour
2. Hypodermic Model of Media Violence
3. Criticisms of Hypodermic Syringe Model
4. Active Audience Approaches

Question 2

1. Does Media Influence Our Behaviour

Answer 2

1. Individual Sociologists Approach (Norris, Gerbner et al)
2. Theoretical Approaches (Feminist, Interactionist, Marxist)
3. Two Main Aspects of Media Effects Debate

Question 3

2. Hypodermic Model of Media Violence

Answer 3

1. Summary
2. Copycat Violence (Bandura et al, McCabe and Martin)
3. Desensitization (Newson, Ofcom)
4. Censorship
5. Feminist Perspective (Morgan, Dworkin, Hald, Malmuth)

Question 4

3. Criticisms of Hypodermic Syringe Model

Answer 4

1. Prevents Real Life Violence: (Fesbach and Sanger) (Young)
2. Criticisms of Bandura et al (Gauntlett, Morrison)
3. Children as Sophisticated Media Users (Buckingham)
4. Audiences are not Homogeneous
5. Scapegoating the Media (Michael Moore)

Question 5

4. Active Audiences

Answer 5

1. Two-Step Flow (Katz and Lazarsfield)
2. Selective Filter (Klapper)
3. Uses and Gratification Model (Blumer and McQuail, Wood, Watson, Lull)
4. Reception of Analysis (Morley)
5. Cultural Effects (Curran) (GUMG)
6. Postmodernist (Strinati, Thompson, Lull)