2.4 Recruitment

Question 1

employment branding and employee value proposition contribute to recruiting

Answer 1

Branding: projecting an image that makes people want to work for the company

EVP: describes what company has to offer for its employees relative to the rewards offered by other employers

Together they should:
* communicate the company’s culture, values, and objectives, and build the public’s image of the org.
* Provide an honest picture of work enviro\nment
* Tie the company’s employment brand to its product brand

Question 2

Define/Explain YIELD RATIOS

Answer 2

Yield ratios help orgs decide how many candidates to recruit for each job opening. They express the relationship between the # of people at one step in recruiting process relative to # of people who will move to next step.

Question 3

Internal / External Recruiting Sources

Answer 3

Internal:
Job Posting
Job Bidding
Current/Former Employees

External:
Employee Referrals
Internet Recruiting
Social Media
College Recruiting
Labor Unions
Trade/Professional Associations
Public Employment Agencies
Private Employment Agencies
Traditional Media
Temp Agencies
Gig workers
Job fairs/open houses/ hospitality suites
Resume sharing

Question 4

adv/disadv of external and internal hiring

Answer 4

Internal: positive effect on employee motivation. Have a wealth of info about your employees reducing poor placement. Little time lost in orientation. Typically higher performance. D: Creates narrowness of thinking (inbreeding) Need strong mngmt development program

External: A: New people = new ideas and new insights. Can make changes without having to please constituent groups. D: skills not fully assessed , opp cost to orient, cause dissatisfaction w current employees who think no chance to get promoted.

Question 5

describe the measures that can be used for evaluating the effectiveness and efficiency of a recruiting process

Answer 5

• Average cost per hire
• Average fill time
• How long do they stay/average turnover
• Are yield ratios Ok?
• Are recruiting ads effective?
• Are recruiting efforts = EEOC/Aff action goals
• Procedures for collecting and storing applicant info designed to avoid inconvenience?
• Are applicant screening criteria appropriate
• what is orgs image, does it entice?