Sampling Methods Flashcards

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0
Q

Opportunity sampling

A

Choose people who are available and willing to take part.
Quick and easy
Could be bias, participants could deliberately behave in ways that support the hypothesis

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1
Q

Stratified sampling

A

Identify the subgroups and work out what proportion of the target population the groups represent. Take out these numbers for your sample.
Unbiased and very representative
Time consuming and difficult

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2
Q

Systematic sampling

A

Selecting every ‘nth’ member of the target population
Unbiased
Very time consuming

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3
Q

Random sampling

A

Every member of the target population has an equal chance of being picked
Fair and not bias
Might not be representative eg all females are drawn out

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