Corporate Marketing - Ian Dale

Question 0

Ian and Brian will act out a role play with you. Either as a new dealership, body shop or corp account.

The following is a list of sales questions that can be used for corporate accounts. The majority would be used during the fact finding stage in order to gain valuable information about your accounts and ultimately increase the amount of business that you see from your accounts.

Answer 0

General fact finding questions

1) what is the average length of rentals
2) what would you estimate that you spend annually on rentals
* % locally
* % nationally
3) if you were to do business with enterprise, how would that decision be made?
4) if an agreement were to be signed and implemented, who would be responsible to sign such an agreement.
5) it is our responsibility to provide you with what is most important to you amd your company…. What would you say is most important..
6) what are your expectations of a rental car company
7) what are your employees expectations of a car rental company

Question 1

Questions for new accounts.

Answer 1

1) have you had the opportunity to use enterprise rent a car
2 how has our service been
3) is there anything else we can do to better service your needs?
4) are there any reservations that need to be made
5) tell me about any rental needs you may have in the next 2 months
6) are there any other rental companies that you are currently using
7) what do we need to do to get your business?

Question 2

Questions relating to the competition…

Answer 2

1) who is your preferred rental company
2) how well does the competition accomplish what you want
3) what problems do you have with your current rental program
4) what is your perception of enterprise
5) would pick-up and delivery be a value to you.