Chapter 12 Flashcards
0
Q
Zipping
A
Takes place when ads have been recorded along with program material using a digital video recorder
1
Q
Standardized advertising unit system
SAU
A
This enables advertisers to purchase any one of the 56 standard ad sizes to fit the advertising publishing parameters of all US newspapers
2
Q
Zapping
A
Occurs when you were switched to another channel when commercials or aired,
3
Q
Paper diaries
A
It is TV viewing behavior that is filled out by a sample of households from local markets throughout the United States
