28 - Effective Marketing Flashcards
1
Q
Niche marketing
A
Focusing marketing on selling differentiated products to a small, specific part of a larger market.
2
Q
Market
A
The group of customers who are interested in buying a product with the ability to purchase it.
3
Q
Mass marketing
A
Selling undifferentiated products to the whole market - no attempt made to identify specific niche sections of the market.
4
Q
Consumer marketing
A
Creating and delivering products to meet consumers needs.
5
Q
Business marketing
A
Serving the needs of a business or businesses within one or more industries.
6
Q
Marketing
A
Identifying and meeting customer needs.
