2801 unit 8 Flashcards
(48 cards)
quantitative research study
structured, numeric, “who, what, when, where”
qualitative research study
unstructured/semi-structured, “why and how”, opinion and perspective based
ontology
reality (realism and relativism)
epistemology
knowledge (positivism and constructivism)
axiology
values (context free vs context bound)
4 theoretical paradigms (based on reality!!)
positivism, constructivism, critical theory, pragmatism
4 philosophical orientations
ontology, epistemology, axiology, methodology
methodology *
approach to data collection and analysis
positivism
assumes reality is knowable, the response should be logical (black and white - there is 1 answer),
this is quantitative because there is 1 answer
constructivism
the relativist perspective (everything is relative), assumes each individuals reality is based on their own experiences.
this is clearly qualitative because it is perspective based
interpretivism
reality in the social world to be different from reality in the natural world
this is also qualitative
critical theory
reality is dependent on social historical construct (may use action research approach)
this is clearly qualitative because reality is dependent
pragmatism
reality is situational. the goal is to solve problems
(this is also clearly qualitative)
phenomenology
how people find meaning in their own experiences and feelings
4 qualitative methodologies
phenomenology, grounded theory, ethnography, case study
bracketing
researcher sets aside their preconceived ideas to open their mind to the new meanings expressed by participants
grounded theory
uses observations to develop theories about human behaviour
theoretical sampling
data collection continues until saturation (you collect data until you make the conclusion for your theory)
ethnography
study of people and cultures in their natural environment. researcher aims to develop an insiders view of a sociocultural group to understand their world
emic perspective
(e-MICKAELA) we are both Italian….
therefore emic = insiders perspective
etic perspective
(e-tiffany).. I dont know a single Italian named Tiffany
therefore etc = outsiders perspective
case study
uses multiple data sources to examine one group
ex. using surveys, in depth interviews, discussion groups, all to examine Italians
mixed methods
use of both qualitative and quantitative research methods… assume they use multiple data sources as well
exploratory research
DISCOVER new ideas