Quiz 2: CH 5&6

Question 1

What is the first stage in the consumer purchase decision process?

Answer 1

problem recognition

Question 2

The brands a consumer considers buying out of the set brands in a product class of which the consumer is aware are collectively called the ______.

Answer 2

consideration set

Question 3

What is the term for postpurchase anxiety?

Answer 3

cognitive dissonance

Question 4

The problem with the Toro Snow Pup was an example of selective ________.

Answer 4

comprehension

Question 5

What three attitude-change approaches are most common?

Answer 5

1) Change beliefs about the extent to which a brand has certain attributes.
2) Change the perceived importance of the attributes.
3) Add new attributes to the product.

Question 6

What does lifestyle mean?

Answer 6

A mode of living that is identified by how people spend their time and resources, what they consider important in their environment , and what they think of themselves and the world around them?

Question 7

What are two primary forms of personal influence?

Answer 7

opinion leadership

word of mouth activity

Question 8

Marketers are concerned with which types of reference groups?

Answer 8

membership groups
aspiration groups
dissociative groups

Question 9

What are two challenges must marketers overcome when marketing to Hispanics?

Answer 9

1) The diversity of nationalities among this subculture.

2) The language barrier that can lead to misinterpretation or mistranslation of commercial messages.

Question 10

What are the three main types of organization buyers?

Answer 10

industrial firms
resellers
government units

Question 11

What is the NAICS?

Answer 11

The North American Industry Classification System provides common industry definitions for Canada, Mexico, and the US, which makes it easier to measure economic activity in the three member countries.

Question 12

What one department is almost always represented by a person in the buying center?

Answer 12

purchasing development

Question 13

What are the three types of buying situations or buy classes?

Answer 13

new buy
straight rebuy
modified rebuy

Question 14

What is a make-buy decision?

Answer 14

An evaluation of whether components and assemblies will be purchases from outside suppliers or built by the company itself.

Question 15

What is a bidder’s list?

Answer 15

A list of firms believed to be qualified to supply a given item

Question 16

What are e-marketplaces?

Answer 16

Online trading communities that bring together buyers and supplier organizations to make possible to realtime exchange of information, money, products, and services.

Question 17

In general, which type of online auction creates upward pressure on bid places and which type creates downward pressure on bid prices?

Answer 17

traditional auction

reverse auction