Unit 7

Question 0

Encoding

Answer 0

Getting info into our brain

Question 1

The persistence of learning over time through encoding and retrieval of information

Answer 1

Memory

Question 2

Retaining encoded information is…

Answer 2

Storage

Question 3

If you process many aspects simultaneously you are…

Answer 3

Parallel processing

Question 4

Sensory memory

Answer 4

Immediate, brief, recording of sensory information

Question 5

Activated memory that holds a few items for a short time

Answer 5

Short term memory

Question 6

Relatively permanent & limitless storehouse of memory

Answer 6

Long term memory

Question 7

Focused on active processing of incoming visual & auditory information

Answer 7

Working memory

Question 8

Facts and experiences we consciously know or declare

Answer 8

Explicit memory

Question 9

Encoding that requires attention and effort

Answer 9

Effortful processing

Question 10

Automatic processing

Answer 10

Unconscious encoding of incidental information

Question 11

Retention independent of recollection

Answer 11

Implicit memory

Question 12

Iconic memory

Answer 12

A fleeting sensory memory of visual stimuli

Question 13

A sensory memory of auditory stimuli

Answer 13

Echoic memory

Question 14

Retrieval

Answer 14

Getting info out of your brain

Question 15

Organizing items into familiar manageable units

Answer 15

Chunking

Question 16

Mnemonics

Answer 16

Memory aids (vivid imagery & organizational devices)

Question 17

Spacing effect

Answer 17

Distributed study or practice yields better long term retention

Question 18

Enhanced memory after retrieving rather than reading information

Answer 18

Testing effect

Question 19

Shallow processing

Answer 19

Encoding on a basic level based on structure or words

Question 20

Encoding systematically based on meaning of words

Answer 20

Deep processing

Question 21

Part of the brain that helps process explicit memories for storage

Answer 21

Hippocampus

Question 22

Flashbulb memories

Answer 22

A clear memory of an emotionally significant moment

Question 23

An increase in a cell’s firing potential after brief, rapid simulation

Answer 23

Long term potentiation

Question 24

Recall

Answer 24

A measure of memory in which a person must retrieve information learned earlier

Question 25

Inability to form new memories

Answer 25

Anterograde amnesia

Question 26

Retrograde amnesia

Answer 26

Inability to remember past events

Question 27

Convergent thinking

Answer 27

Narrows the possible problem solutions to determine the best solution

Question 28

Divergent thinking

Answer 28

Expands number of possible problem solutions

Question 29

Unconscious activation of certain associations, predisposing ones perception, memory or response.

Answer 29

Priming

Question 30

A methodical procedure that guarantees solving a particular problem

Answer 30

Algorithm

Question 31

Heuristic

Answer 31

Simple thinking strategy that allows us to make judgements more efficiently

Question 32

Confirmation bias

Answer 32

Tendency to search for information that supports our beliefs and ignore contradictory evidence

Question 33

Broca’s Area

Answer 33

Controls language expression

Question 34

Impairment of language

Answer 34

Aphasia

Question 35

Availability heuristic

Answer 35

Eliminating likelihood of events based on their availability in memory. (If instances come quickly to mind then we think they are common)

Question 36

The way an issue is posed.

Answer 36

Framing

Question 37

Tendency to approach a problem in a particular way (often successful in the past)

Answer 37

Mental set

Question 38

Judging the likelihood of things in terms of how well they seem to represent particular prototypes

Answer 38

Representative heuristic

Question 39

Wernicke’s Area

Answer 39

Controls language reception and comprehension

Question 40

Chomsky

Answer 40

Universal language

Question 41

Skinner

Answer 41

Conditioned language