3 Flashcards
(28 cards)
the process of evaluating and filtering potential business ideas based on their feasibility
Oppurtunity Screening
can be goods or services
Products
are the sale of the physical products from the manufacturer to consumer
Goods
are intangible products that the satisfaction of the customer can be measured
Services
defined as a display information about the product on its container, packaging, or on product itself
Labeling
refers to the distribution channels and locations where customers can access the product
Place
refers to the people that regularly come into contact with your business
Customer Traffic Flow
a lot of competitors clustered in one location
Industry Clustering
locations where multiple industries converge
Convergence of Multiple Industries
where people live, goods and service follow
Population Concentration
provide good location potential
Activity Hubs
Business are always looking for new areas to expand and grow
Growth Potential
enterprise prefer locations that are conductive in doing business
Business Climate
defined as the activities and processes required to move a product from producer to consumer
Distribution Channels
shortest and simpliest channel of distribution of goods from manufacturer to consumer
Direct Channel
when a manufacturer employs one or more intermediaries to sell and distribute their product to the customer
Indirect Channel
it involves considering costs, competitions to determine the optimal pricing strategy
Price
how you are seen and thought about by your customer
Positioning
represent the employees who deliver the service or who interact with customer
People
lead and motivate others
Leadership Skill
able to express clearly to people
Communication Skill
building a good relationship to customer
Personal Relationship
dealing with people based on respect
Ethics
coming up with innovative or original ideas
Creative Thinking
