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Comportamiento Del Consumidor > 3. Eleccion del metodo de Investigacion > Flashcards

3. Eleccion del metodo de Investigacion Flashcards

1
Q

Datos

A

Datos secundarios

Datos primarios

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2
Q

Datos primarios se divide en

A

Datos cualitativos

Datos cuantitativos

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3
Q

Los datos cualitativos se dividen en

A

Directos e indirectos

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4
Q

Grupos de enfoque
Entrevistas a profundidad
Observación

A

Directos

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5
Q

Técnicas proyectivas

A

Indirectos

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Comportamiento Del Consumidor (4 decks)

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