3 Is Flashcards
(33 cards)
is a from a structured set of questions or list of questions or items
used to gather data from respondents like attributes, attitudes and actions of a
population
QUESTIONNAIRE
is a structured conversation where one participant asks questions and the
other provides answers
INTERVIEW
is a face-to-face interaction/ encounter with the respondent’s actual
activity
OBSERVATION
Respondents are free to answer in their own words.
These types provide more detailed and qualitative data.
OPEN-ENDED QUESTIONS
Respondents are given predefined options to choose
from.
These are easier to analyze as the answers are fixed.
CLOSE-ENDED QUESTIONS
These questionnaires ask respondents to rate a
particular item or statement on a scale, often used for measuring attitudes, opinions, or
satisfaction
RATING SCALE QUESTIONS
refers to data that is collected firsthand for a specific research purpose.
This data is original and has not been previously analyzed.
Primary data
give the 7 examples of primary sources of data
- S_______ and Q__________
- I____________
- E_________ and O___________
- C_____ Studies
- F________ Studies
- F_______ G______
- D_______ M____________
- Surveys and Questionnaires
- Interviews
- Experiments and Observations
- Case Studies
- Field Studies
- Focus Groups
- Direct Measurements
refers to data that has already been collected, processed, and
published by someone else.
Secondary data
This data is used for purposes other than the one for which
it was originally collected.
Secondary data
give the 11 secondary sources of data
- B_____ and T________
- Research P______ and A_______
- Government R______ and P_________
- D______ and A_______
- N_____ M______ and M________
- Company R______ and R______
- I______ Reports
- Public D_______ and R_______
- S____ M____and W____ A_____
- H______ Documents
- C_____ Data
- Books and Textbooks
- Research Papers and Articles
- Government Reports and Publications
- Databases and Archives
- News Media and Magazines
- Company Records and Reports
- Industry Reports
- Public Databases and Repositories
- Social Media and Web Analytics
- Historical Documents
- Census Data
give the 3 different citation styles
APA
MLA
Chicago
focuses on the author’s name and publication year, and it’s commonly used
in social sciences.
apa
prioritizes the author’s name and page number for in-text citations and is
often used in humanities.
mla
_______ offers two styles:
the ______ and B________ system (commonly used
in history, literature)
and the _____-D____ system (commonly used in sciences).
chicago
Notes and Bibiliography system
author-date system
Purpose: To describe characteristics of a population or phenomenon being
studied. This design doesn’t test hypotheses but provides a detailed picture of
what is happening.
Descriptive Research Design
Methods: Surveys, case studies, observational studies, and content analysis.
Descriptive Research Design
Example: Describing the demographic characteristics of a group of consumers
using surveys or describing the behavior patterns of students in a classroom
through observations.
Descriptive Research Design
Purpose: To explore the relationship between two or more variables, without
manipulating them. It doesn’t establish cause and effect but identifies if a
relationship exists.
Correlational Research Design
Methods: Surveys, observational data, statistical analysis (correlation
coefficients).
Correlational Research Design
Example: Studying the correlation between students’ study hours and their
academic performance.
Correlational Research Design
Purpose: To determine causality by manipulating one or more independent
variables and observing the effect on the dependent variable. This design aims to
establish cause-and-effect relationships.
Experimental Research Design
Methods: Randomized controlled trials (RCTs), laboratory experiments, field
experiments.
Experimental Research Design
