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1-HBS-strategy/marketing
> 3- marketing myopia > Flashcards
3- marketing myopia Flashcards
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1-HBS-strategy/marketing
(20 decks)
1-what is strategy
2-the 5 competitive forces that shape strategy
3-reinveting your business model
4-blue ocean strategy
5-the secrets to successful strategy execution
6-using to balance scorecard as a strategic management system
7-transforming corner office strategy into Frontline action
8-turning great strategy into great performance
9-who has the D? how clear decision roles enhance organizational performance
10-building your company vision
1 - rethinking marketing
2 - branding in the digital age
3- marketing myopia
4 - the brand report card
5 - the female economy
6-customer value propositions in markets
7 - getting rent communities right
8- the phone number you need to grow
9-ending to war between sales and marketing
10- marketing malpractice
