The significance of opinion polls Flashcards
1
Q
When are opinion polls most visible?
A
At election times
2
Q
Major polling companies?
A
MORI and NOP
3
Q
What are exit polls?
A
More accurate
Use larger samples
Don’t survey voting intentions.
4
Q
What happened in 2005, in relation to exit polls?
A
Came within 2 seats of predicting Labours parliamentary victory.
