Introducing voting behavior

Question 1

What is a psephologist?

Answer 1

Someone who explains voting behaviour by theoretical models.

Question 2

What are 2 ways of showing voting behavior?

Answer 2

short (recency) and long (primacy) terms factors.

Question 3

What things does a primacy model represent?

Answer 3

Primacy factors are the most important factor

Stability in electoral behavior rather than volatility.

Question 4

What does the recency model represent?

Answer 4

Voting patterns are volatile
Short terms factors are most important
10 million voters make up their mind in the last month of the election campaign.