Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Graphic Design > Final Study Guide > Flashcards

Final Study Guide Flashcards

1
Q

Emphasis

A

giving stress or importance to some visual elements thereby allowing information to easily be received and understood

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Balance

A

refers to the arrangement of visual elements to create stability. There are three kinds: symmetrical, asymetrical, and radial

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Space

A

Element crucial in object and type placement. Used to emphasize an area or imply depth.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Shape

A

Element of design can be used in layout to crop a photo, symbolize an idea, make a block of copy, imply letterforms, or create a new format for a piece

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Line

A

Element of design can be used in layout to organize information, define shapes, create grids, suggest emotion, or direct the viewer’s gaze

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Color

A

Element of design has the properties hue, value, and saturation/intensity

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Analogous

A

Colors which are adjacent to each other and contain a common hue on the color wheel

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Uses for Illustrator

A

create vector based designs

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Uses for Photoshop

A

color correct and crop photographs

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

How many steps can you undo in Illustrator?

A

Unlimited

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

How many steps can you undo in Photoshop?

A

10

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Hand tool?

A

Used for scrolling the page

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Opacity

A

Used to create a transparent image overlay

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Gradient Tool

A

Create a gradual change in value in an area

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Target Layer

A

Layer on which you are making changes

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Constrain Proportions

A

The length and width of the image are linked in order to maintain the proportions

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Bleed

A

When a photograph or artwork runs all the way to the edge of the printed page.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

Stroke

A

Color applied to the edge of an object

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

Artboard

A

Actual drawing surface

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

Direct Selection Tool

A

in Illustrator, allows you to select an individual paths or anchor points

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

Path

A

Series of anchor points and segments

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

Vector

A

graphics that use mathematical formulas to represent images

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

CMYK

A

Four Color Process printing used with both Illustrator and Photoshop

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

Typography

A

Design of loetterforms and the arrangement of them in two dimensional space (for print media) and in space and time (for digital media)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
Q

x-height

A

Height of lowercase leter excluding ascenders and descenders

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
26
Q

Serif

A

short crossline at the end of the main stroke of a letter

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
27
Q

Ascender

A

Part of the lowercase letter that extends above the x-height

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
28
Q

Descender

A

part of the lowercase letter that extends below the x-height

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
29
Q

Condensed

A

A narrow or slender typeface

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
30
Q

Reversed Out

A

Type printed white on a black background

31
Q

Roman

A

typographic font composed of thick and thin elements

32
Q

Gothic

A

typographic font composed of uniform elements.

33
Q

Display

A

Distinctive type, over 14 points which is used to attract

34
Q

Type weight

A

How bold a type is

35
Q

Kearning

A

process of subtracting space between specific pairs of letters so that the overall spacing is even

36
Q

Font

A

Generally a computer term, a complete set of characters in one typeface

37
Q

Leading

A

Spacing between lines of type

38
Q

Paragraph Justification

A

ex. flush left, ragged right, justified, centered

39
Q

Counter

A

Center of a letter such as an O

40
Q

Waist Line

A

2nd guideline when drawing type. The line at where the top of the x height falls.

41
Q

Point

A

The measurement for the height of the type

42
Q

Typeface

A

Design of a single set of letterforms, numerals, and signs unified by consistent visual properties

43
Q

Logotype

A

A logo that is an identifying mark where the name is spelled out in unique typography

44
Q

Symbol

A

An abstract, nonrepresentational, or pictorial graphic representation of an object, action or service

45
Q

Corporate Identity Manual

A

Printed set of rules regarding the usage of a company’s logo and logotypes

46
Q

Trademark

A

Next to a logo or company name means the same or logo has been registered

47
Q

Graphic Design

A

Visual representation of an idea that relies on the creating, selection, and organization of visual elements to create an effective communication.

48
Q

Thumbnail

A

Preliminary, small, quick, and refined drawings of your ideas; to generate as many ideas as possible

49
Q

Comprehensive

A

refined sketch that enables the artist to visualize ideas more fully; type, images, and color decisions have been made and created on the computer.

50
Q

Visual Hierarchy

A

Arranging elements according to emphasis

51
Q

The Five Basic Design Components

A

Strategy, Concept, Design, Production, Execution

52
Q

Strategy (One of the Five Basic Design Components)

A

The master plan, a starting point to determine several key factors, such as: The problem to solve, objectives, audience, or brand positioning

53
Q

Concept (One of the Five Basic Design Components)

A

The creative solution to the design problem (the underlying thinking or reasoning for how you design a piece; the primary idea behind the piece)

54
Q

Design (One of the Five Basic Design Components)

A

Conceptualization and visualization; The integration of the concept and visual elements

55
Q

Production (One of the Five Basic Design Components)

A

Preparing the electronic file, collecting all needed photographs and/or illustrations and having them scanned, and then proofreading (with or without the client) and working with the printer

56
Q

Execution (One of the Five Basic Design Components)

A

The fulfillment of the concept through physical processes that include selection and manipulation of materials and/or software

57
Q

Symbol Mark

A

An abstract, nonrepresentational, or pictorial graphic representation (stands for something else) of an object, action, or service

58
Q

Packaging

A

Type of design is intended to attract a consumer and present information; it is a combination of two- and three-dimensional design

59
Q

Critique

A

The process of assessing and evaluating ( to grade it )your solution to a creative problem

60
Q

Saul Bass( a designer )

A

Famous AT&T logo as well as the Girl Scouts and the United Way logos

61
Q

Portfolio

A

Collection of an artist/designer’s strongest work presented in a special book, folder, or box to show their capabilities, creativity, and skills

62
Q

Lester Beall

A

American designer, in the 1930’s and 1940’s created posters for the Radio/Rural Electrification Administration

63
Q

Freelance

A

Artists who works on a “per job” basis

64
Q

Bauhaus

A

This movement established the use of the triangle, square, and circle as the basic shapes of graphic design, was founded by Walter Gropius, gave the philosophy for modern thinking about architecture and design, and attempted to bridge art and industry with an emphasis on rationality

65
Q

Art Nouveau

A

Movement with its flowing, organic-like forms, was felt in all the visual arts form design through architecture. Artists such as Toulouse-Lautrec and Mucha helped usher in the age of modern poster design.

66
Q

Paul Rand

A

Among the first wave of American designers who created iconic visual identities such as the IBMlogo

67
Q

1960’s (style and prominent artists)

A

Decade brought about artists such as Warhol, Lichtenstein, and Indiana. American designers, such as Glaser, Chwast, and Beall ushered in a new era that blurred the lines between what traditional thought was design, illustration, and fine art.

68
Q

Art Deco

A

Movement of the 1920’s embraced the machinery and power of the industrial revolution. As a reaction to Art Nouveau, designers used geometric patters and bright colors to communicate ideas of speed in a dynamic modern age.

69
Q

1980’s (termed? invention?)

A

Often termed “postmodern”, saw a digital revolution with the introduction of the Macintosh computer( old apple computer) allowing designers the ability to lay out their own type, easily manipulate imagery, and imitate a variety of visual effects.

70
Q

Milton Glaser

A

Designed the Bob Dylan poster and the I (heart) NY Logo

71
Q

Creative Director

A

Member of a design team makes the ultimate decisions about theidea, creative approach, art direction, and copywriting before going to the client.

72
Q

Art Director

A

Responsible for the design decisions.

73
Q

Dada (prominent artist? techniques used?)

A

Movement tha tutlizes bold typography, collage, and photomontage to communicate ideas and is represented by artists such as Hausmann and Schwitters

Graphic Design (7 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions