31 Must Know video Marketing Stats Flashcards

1
Q

Video in an email leads to X increase in click-through rate.

A

200-300%

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2
Q

Including video on a landing page can increase conversion by X.

A

80%

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3
Q

Youtube reports mobile video consumption rises X every year.

A

100%

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4
Q

Combining video with full page ads boots engagement by X.

A

22%

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5
Q

After watching a video, X of users are more likely to buy a product online.

A

64%

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6
Q

Real estate listings that include a video receive X more inquiries than those without.

A

403%

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7
Q

X of executives look for more information after seeing a product/service in a video.

A

50%

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8
Q

X of executives visit the marketers website and X call a vendor after viewing a video.

A

65% of executives visit the marketers website and 39% call a vendor after viewing a video.

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9
Q

X of colleges / universities have a presence on Youtube.

A

86%

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10
Q

X of U.S. marketers plan to increase their mobile ad budgets to account for video.

A

65%

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11
Q

X of online marketers use video content.

A

87%

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12
Q

X of B2B organizations use video in their marketing campaigns of which X report positive results to their ROI.

A

96% of B2B organizations use video in their marketing campaigns of which 73% report positive results to their ROI.

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13
Q

X of U.S. small businesses plan to post a video in the next 12 months.

A

22%

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14
Q

X of users say that product videos are helpful in the decision process.

A

90%

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15
Q

X of executives watch work-related videos on business website at least once a week.

A

75%

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16
Q

X of users recall a video ad they viewed in the past 30 days.

A

80%

17
Q

X of online video viewers have interacted with an online video ad this month.

A

75%

18
Q

The average user is exposed to an average X videos in a month.

A

32.3 videos

19
Q

X of mobile video consumers share videos with others.

A

92%

20
Q

X of all online activity is spent watching video.

A

1/3

21
Q

X of online consumers trust video ads.

A

36%

22
Q

By 2016 video ad spending will reach X billion.

A

$5.4 billion

23
Q

Video ads make up X of total online ad spending.

A

35%

24
Q

Most popular form of online video content:

  • X comedy
  • X news
  • X music
A
  • 39% comedy
  • 33% news
  • 31% music
25
Q

Enjoyment of video ads increase purchase intent by X and brand association by X.

A

Enjoyment of video ads increase purchase intent by 97% and brand association by 139%.

26
Q

X of executives would rather watch video than read text.

A

59%

27
Q

X of viewers will stop watching a video after 1 minute and X by 2 minutes.

A

5% of viewers will stop watching a video after 1 minute and 60% by 2 minutes.

28
Q

The average user spends over X minutes watching online video ads every month.

A

The average user spends over 16 minutes watching online video ads every month.

29
Q

X out of X users will click away if the video stalls while leading according to Google.

A

4 out of 5 users will click away if the video stalls while leading according to Google.

30
Q

Dr James McQuivey estimates that 1 minute of video = to X million words.

A

1,8 million words

31
Q

More video content is uploaded in 30 days than all 3 major US TV networks combined have created in 30 years.

A

True.