3.1.3 Flashcards
(23 cards)
External environment can be evaluated and analysed by
Using pest analysis model
Total cost formula
Fixed cost +variable cost
Unit cost formula
Total cost÷output
Lower unit cost enable a business to increase what and or lower what
Increase their profits and profit margin and lower their price
Demand
To be effective demand must mean that customers are willing and able to buy the product or service a business produces
Market conditions
Refers to to a number of features of a market such as sales, the rate at which they are changing and the number and strength of competition
Market conditions along with strength if competition will influence
Demand
If there is more competition in the market
Demand may lower
If demand lowers this may hinder a business from achieving
Economies of scale
If a business cannot achieve economies if scale this may impact the ability to
Lower their unit costs
Income
Income relates to the level of income earned by a business customers
If incomes are high this will mean
That they are able to purchase more products and intern increase demand for the business
If incomes are lower
There will be lower demand and higher costs
Intrest rates
Outline the cost of borrowing and the reward for saving.
If intrest rates are low
This means that customers are paying less towards their loans and mortgages
If customers are paying less on loans and mortgages
They have more disposable income
If a customer has more disposable income what does I mean for the business
This may increase the demand of a businesseading to lower costs
If intrest rates are high this means that
Customers are paying more towards their loans and mortgages which may mean that businesses see a decrease in demand and therefore higher costs
Demography
The study of human populations
Demographic examples
Age, culture, income, gender
If the population increases in size demand may
Increase
Fair trade and environmental pros
Increase demand for customers who value this,
Fair trade and environmental cons
High cost for raw materials and higher investment is required