The Four P's And Beyond Flashcards

0
Q

Points de vente

A

Outlets

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1
Q

Channel de distribution

A

Distribution channels

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2
Q

Publicité

A

Advertising

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3
Q

Hautement informé

A

Highly informed

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4
Q

Aide de vente

A

Sales support

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5
Q

Expérience du client

A

Customer experience

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6
Q

Les 4 P (Marketing Mix)

A

Product
Price
Place
Promotion

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7
Q

3 P supplémentaires

A

People (Employees)
Process (Has to be efficient)
Physical evidence (demos)

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