Media and Advertising

Question 1

that advertising is intrusive and an invasion of privacy.

Answer 1

Criticism of advertising

Question 2

It demeans and corrupts our culture, causing people to have materialistic values and to be obsessed with acquiring more and more material goods.

Answer 2

Criticism of Advertising

Question 3

advertising is often manipulative and sometimes even deceptive, using devious psychological ploys in order to get us to buy the product.

Answer 3

Criticism of Advertising

Question 4

nform consumers about available products and services, and promote the public interest by informing consumers about health and safety issues.

Answer 4

Defences of Advertising

Question 5

proponents of advertising argue that its stimulates competition and fuels our mass-consumption economy, which in turn makes large scale production possible and raises our standard of living

Answer 5

Defences of Advertising

Question 6

ince mass or large scale production reduces the cost of manufacturing, for instance, new, technologically advanced, products can in turn be sold at lower prices. But mass production requires mass consumption, and mass consumption requires the mass media to advertise and promote the product.

Answer 6

Defences of Advertising