Test 4 - Part 2

Question 1

British Psychedelics

Answer 1

• Very hard to read. / Squashed text.
• Created for entertainment and the rebellious youth.
• Borrowed from older art movements.

Question 2

Rolling Stone magazine

Answer 2

• Connected to social and political values.
• Photography glamorized the artist.
• 1st magazine to focus on music culture.

Question 3

Push Pin Studio

Answer 3

• A graphic Design firm in NYC.
Founded by Seymour Chwast, Reynold Ruffins, Edward Sorel and Milton Glaser.
• Most influential design firm. Pop culture and Fine Arts.
• International Style principles.
• Embraced obsolete art styles like Victorian typography on a cover of there magazine.
The publication used “Boxed Grid” to display new illustrations.
•Created the famous “I Luv NY” rebus.

Question 4

1970’s Album Design

Answer 4

• Paula Scher
• Psychodelic Art
• Conceptual art

Question 5

Learning from Las Vegas

Answer 5

Robert Venturi drew from vernacular, Historicism

Being inspired by every day things.

Question 6

Wolfgang Weingart

Answer 6

• 1st designer to abandon the international style
he was a type setter.
Poster art was used and grid but followed intuition.

Question 7

Early Desktop Publishing

Answer 7

• Apple/Adobe/Aldus revolutionized graphic design and type

* April Greiman was one of the first to take advantage of the new tools.

Question 8

Gert Dumbar/Studio Dumbar

Answer 8

• Developed an international following.

* Studio Dumbar became experimental, post modern, academic design.

Question 9

Postmodernism of Resistance

Answer 9

• 1960 Reestablished poster as a vehicle for protest.

* To undermine aspects of society.

Question 10

Grunge Designs

Answer 10

• Broke every rule of legibility.

* Elliot Earl

Question 11

Depoliticized Design

Answer 11

• Grunge designers have been criticized for their lack of interest in political activism.
• Designers were not politically motivated.

Question 12

Historicism and Appropriation

Answer 12

• Borrowing from older art movements and style of the past.

Question 13

MTV

Answer 13

• Designed by Frank Olinsky, 1981, Manhattan Design.
• Marketed towards younger people.
• Logo appeared everywhere.

Question 14

Chip Kidd

Answer 14

• Worked for Knopf Publishing.
• Started working right out of college.
• Started a trend for book covers by stacking elements.

Question 15

Graffiti/Street Art

Answer 15

• Started in the 1970’s
• They used a letter style called “Wild Style”
• It was meant to be expressive.
• It appeared on trains in NYC.

Question 16

Wired Magazine

Answer 16

• Founded in 1993, San Francisco
• Visual approach to the up and coming technology.
• They used a system “The Mind Grenade” usually double page and took the place of the editors note.

Question 17

Web Design 1.0

Answer 17

• Introduced in the early 1990’s
• Was used for corporate identity.
• It also allowed many to publish pages to the web.

Question 18

Motion Graphics

Answer 18

• Made the web more motion based / Interactive.

Question 19

The End of Type

Answer 19

• Any one with a computer can create typefaces.
• There are no standards, which would keep out bad typefaces.
• However some of the best type design has come from the 21st century.

Question 20

The Citizen Designer

Answer 20

• A professional designer who wants to step back from his commercial work and address social issues.
• William Morris of the Art and Crafts movement initial had the idea of addressing the ugly products of the industrial revolution were ugly and wanted every thing to be beautiful.