3.4 Market structures (+3.2 Business Objectives) Flashcards

(38 cards)

1
Q

What are efficiencies?

A

Concerned with how well resources, like time, materials or talents are used

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2
Q

What is static efficiency?

A

When resources are allocated efficiently at a point of time (short run efficiency)
Different types:
- Productive
- Allocative

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3
Q

What is dynamic efficiency?

A

When resources are allocated efficiently overtime
Via innovation
The more innovation, the more dynamically efficient a firm is

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4
Q

What is productive efficiency?

A

When production is achieved at it’s lowest cost
So produces at bottom of AC curve
MC=AR
Only exists where there is technical efficiency
Maximised Economies of Scale

Occurs when firm operates on PPF curve

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5
Q

What is technical efficiency?

A

When a given level of output is produced with the min number of inputs
Or max output is produced with a given quantity of input

Has to be technical efficiency when productive efficiency is present
- as its the cheapest way to produce

However, not all technically efficient outputs are productively efficient
E.g may be cheaper to produce output with a machines with 2 workers instead of 9 workers

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6
Q

What’s allocative efficiency?

A

(economic efficiency)
Measures whether resources are allocated to those who demand them
When the scarce resources are used t produce a bundle of goods that satisfies the consumer and maximises welfare

Where supply = demand
MC (supply) = AR / P (demand)
P = MC

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7
Q

What’s X-inefficiency?

A

(organisable slack)
Specific type of productive inefficiency
Where a firm fails to minimise it’s avg costs at a given level of output
So they don’t work on the curve AC
They work above it

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8
Q

What’s perfect competition?

A
  • Buyers and sellers must be small enough to not influence the price
  • Freedom to entry / exit
  • Buyers and sellers have perfect knowledge of prices
  • All firms produce homogeneous products

AR curve is perfectly elastic
- as a price increase will loose all sellers
so D = AR = MR as a straight horizontal line

Their MC curve is their supply curve
- as they are price takers

In the long run, firms all join as no barriers and removes profits
So theres no profit in long run

Productively efficient
Allocatively efficient
Dynamically inefficient

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9
Q

What’s monopolistic competition?

A

The same as perfect competition, but sells non-homogeneous products instead
Can increase prices without loosing all customers
- so have downwards sloping AR and MR, but demand is elastic
- not a price taker, but have weak market power

Can make abnormal profits in short run
Can’t in long run, as competition makes AC=AR

Allocatively inefficient
Productively inefficicnet
Dynamically inefficient

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10
Q

What’s an oligopoly?

A
  • Few large sellers dominate the market
  • Barriers to entry/exit are high
  • Buyers and sellers have imperfect knowledge of prices and competitors’ actions
  • Firms produce non-homogeneous products

Firms are interdependent
- an action from a firm affects others

Firms are price makers and adjust quantity based on strategic interaction with competitors

In the long run, firms can earn abnormal profits due to barriers to entry preventing new competitors from joining

Productively inefficient
Allocatively inefficient
Dynamically efficient

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11
Q

What’s collusion?

A

There’s a very strong incentive for oligopolistic firms to collude
Meaning they make agreements among themselves to restrict competition and maximise benefits

There’s different types of collusion?
- Formal collusion
- Tacit / informal collusion

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12
Q

What’s formal collusion?

A

Where firms make agreements to limit competition
Typically changing prices and output

Different types:
Price agreements
- where they fix prices, maybe low, to ensure other firms can’t compete
Cartel
- more ‘formal’ than formal
- regular meetings, agreements must be met, no cheating

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13
Q

What’s overt vs covert collusion?

A

Overt = formal collusion that’s open for everyone to see
Covert = hidden away from legal authorities

Most collusion today is covert

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14
Q

What’s Tacit / informal collusion?

A

Collusion but no formal agreements about co-operating together
Just monitor each other closely

Could do through price leadership
- where one firm sets a price (often big firm) then smaller firms follow

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15
Q

Game theory

A

Analysis of situations of groups being made interdependent
may not trust each other, but will be benefits if both of them work together.
- but a bigger reward if they betray, but if both betray, they both get bad

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16
Q

What’s a playoff matrix?

A

A table showing the possible ways a matrix will play off

17
Q

How do you draw a playoff matrix?

A

Have 2 people/ firms etc
Have so they can either accept or deny something and their outcome relies on the other person/firm
Draw vertical lines in all 4 boxes
Have the top left one where they collude, e.g both co operate and both deny they did a crime
Have the bottom right where they both don’t work together and end up getting a longer sentence each
Have the other 2 where the one who try to co-operate looses out massively and the other one is best off

18
Q

What’s a monopoly?

A

Only one firm in the market
Barriers to entry are too high to enter

Firm is a price maker

Productively inefficient
Allocatively inefficient
Dynamically efficient

Pure monopoly (100% share)
Working monopoly (firm with monopoly powers, >25%)

Pure monopolies are when it just works out more efficient for only one firm to run the market
E.g tap water

19
Q

What’s a natural monopoly?

A

where one firm can supply the entire market demand at a lower cost than if there were multiple competing firms. This happens due to huge economies of scale — so the firm’s average cost (AC) keeps falling as output increases

So LRAC only continues to fall

20
Q

Where does a natural monopoly produce?

A

They want to produce at PM: LRMC=MR
But as everyone needs gas, electricity, water etc to solve market failure, regulators make them produce at allocative efficiency, P=MC (AR=LRMC)
However, theres a large subnormal profit here as LRAC is above LRMC here
Therefore, regulators subsidise them the amount of loss per unit (AB per unit)
Leads to natural monopoly being allocative efficient, but only making normal profit

21
Q

What’s price discrimination?

A

Done by monopolists to maximise profits
Charging different prices for the same good for different categories of people

Monopolists only do this when:
- face different demand curves
- able to distinct different groups of people
- must be able to keep markets separate for a low cost

22
Q

What’s the 3 degrees of price discrimination?

A

First degree
- occurs when firm can charge each customer a different price
- the max price that they will pay
- turns consumer surplus into monopoly profit (can be drawn diagrammatically)

Second degree
- When a firm charges different prices based on the quantity purchased or version of the product, not based on who the buyer is
- When theres a fixed n of products to be sold for no extra costs as its off fixed costs
- Make MC horizontal then shoot up drastically at Q(full)
- have 2 prices - one at MC=MR then one at P=MC

Third degree (important one)
- splits consumers into different groups, based on characteristics
- e.g times for the train, elderly people get cheap etc
- drawing the diagram:
- make 2 diagrams: one inelastic one elastic market
- make MC=AC horizontal
- Create 2 prices based of MC=MR and done

23
Q

What’s a monopsony?

A

When there’s only one buyer in the market
No competition to buy due to economies of scale etc
Pay lower prices as firms selling have no choice, but supply them less
- not good for consumers
Have higher abnormal profit

Pure monopsony is rare
- but many firms have monopsony powers

24
Q

What’s a bilateral monopoly?

A

When a monopsony meets a monopoly in the market
So theres only one buyer and one seller
There is greater allocatively efficiency here
Prices, quantity demanded/ supplied are all higher

25
What's a contestable market?
Assumes there's freedom to entry/ exit Any number of firms Firms compete with no collusion Perfect knowledge A contestable market will follow some of these traits, not perfectly But mainly if entering market is easy = contestable There's no perfectly contestable markets Perfectly competitive and monopolistic competition are contestable due to low barriers of entry Abnormal profits in short run Normal profits in long run
26
What's hit and run competition?
When firms enter markets for high profits, then leave at low profits after driving the price down Happens in contestable markets
27
What's consumer sovereignty?
The power of consumers to allocate resources through their spending decisions The ultimate control of a firm
28
What's Neo-Keynesian Economics?
Believe firms maximise long run profit rather than short run Tend to keep prices high and keep them due to 'stickiness' of supply and demand - as they believe it damages their position in the market
29
What are the 4 different types of business objectives?
Profit maximisation - MC=MR Revenue maximisation - top of TR curve - MR=0 Sales maximisation - AC=AR Profit satisfying - Making only enough, sufficient profit and not maximising anything - to benefit other peoples needs, like wages, or satisfying shareholders
30
What is profit satisficing?
Where firms aim for an acceptable threshold - threshold = The minimum level at which a certain effect or change occurs Profit seeking, not maximising Common in larger firms with separated ownership with principal agent problem with shareholders vs managers Contrasts with traditional neoclassical economics - which assumes profit maximisation
31
Why might a firm use profit satisficing?
Bounded Rationality - may not have complete data to truely maximise profits - so settle for a decent profit to reduce risk Divorce of ownership and control - managers want to make themselves look better buy selling more, giving a higher market share, which acts as a principal agent problem against the shareholders
32
What is bounded rationality?
The idea that consumers and firms aim to make rational decisions but are limited by imperfect information, limited time, and cognitive ability — so their choices may not be fully optimal.
33
What’s Nash equilibrium?
Where no player has an incentive to change their strategy, assuming the other players stick to theirs. It's a situation where everyone is doing the best they can, given what others are doing. When they both make not much as they both drop prices trying to both benefit but both miss out Will make a lot more if the colluded But they can’t be screwed over
34
What are the 3 types of price competition strategies?
Price Wars Predatory pricing Limit pricing
35
What are price wars?
Where several firms repetitively lower their price to outcompete others To gain/ defend market share Occur when non-price competition is weak Prices are increased back to normal after firms leave, due to low supply
36
What is limit pricing?
Like predatory pricing, established firm drops price so new firm struggles to compete But prices are low, but above cost so still profitable Prevents potential rivals from entering Usually legal to do so May not raise prices back to was before, as they can just enter again, and they've got a bigger marketshare
37
What is predatory pricing?
Lowering prices when a new competitor joins the industry in order to drive them out Prices are often lowered to a point below the cost of production. Once they have left the market, prices are raised again Strategy is usually illegal Is illegal in the UK under the Competition Act 1998
38
What are 8 non-price competition strategies?
Loyalty through loyalty cards and rewards Branding Packaging Celebrity/ influencer endorsement Corporate sponsorship After sales services Delivery policies Product warranties