Unit 4 Academic Vocab

Question 0

Formality

Answer 0

Level or sophistication in language, word choice, appearance & delivery of a message

Question 1

Tone

Answer 1

The attitude toward a subject

Question 2

Formal tone

Answer 2

Business like, high level vocab, very structured

Question 3

Informal tone

Answer 3

Very personal, sometimes slang vocab

Question 4

Influence

Answer 4

The ability to affect other people’s thinking

Question 5

Persuade

Answer 5

Make someone believe something

Question 6

Argument

Answer 6

The main point expressed about a topic

Question 7

Rhetorical fallacy

Answer 7

An argument that is not really sound but may still be convincing

Question 8

Appeal

Answer 8

The means of persuasion in an argument

Question 9

Logical fallacy

Answer 9

Depends on faulty logic

Question 10

Emotional fallacy

Answer 10

Unfairly appeals to a persons emotions

Question 11

Ethical fallacy

Answer 11

Unreasonable attack on the writers own authority or character

Question 12

Ad hominem

Answer 12

A fallacy that is personal attack on a character to distract from the argument

Question 13

Testimonial

Answer 13

A statement in support of a particular truth, fact, or claim

Question 14

Exaggeration

Answer 14

A fallacy in which there is an overstatement of more than is true

Question 15

Stereotyping

Answer 15

A fallacy that applies broad generalizations to a person or group which are often untrue

Question 16

Appeal to authority

Answer 16

Agreeing to an argument simply based on another person who may not be fully qualified

Question 17

Categorical claim

Answer 17

A fallacy in which a claim is based on faulty logic relating two things only because they are in the same category

Question 18

Explicit message

Answer 18

Very specific or clear to understand

Question 19

Implicit message

Answer 19

Uses graphics, body language, etc. to communicate meaning - the meaning must be inferred (implied)