Chapter 4 Flashcards
Radio is the most _________ and far reaching mediums of mass communication
Familiar
What is the purpose of radio
Entertainment and cultural transmission
Why is radio so popular
It doesn’t require literacy or technical skills
How is the music recording industry like other media services?
It is run by a few and promoted through radio and t.v and movies
Who invented the phonograph and in what year?
Thomas Edison in 187
Who invented the gramophone?
Alexander graham bell and Charles tainted
What is the difference between the phonograph and the gramophone
The gramophone used beeswax instead of tinfoil
What are the parts to the recording business model
Creation promotion and distribution
Payola
When a record company pays to have a song played on the radio
Long tail
The ideology that selling a few of many is a profitable as selling many of a few
What are the functions of radio
Disseminate important news
Distribute instructions on farming
Emergency broadcast medium
