Unit 3 -- How Google Analytics Works

Question 1

Which of the following are considered the four main components of how the Google Analytics system works?

Answer 1

Collection, Process, Configuration, Reporting

Question 2

True or False: To collect mobile application data with Google Analytics, you should implement the exact same code you use for your website tracking.

Answer 2

False

Question 3

The code snippet for tracking websites with Google Analytics is written in:

Answer 3

JavaScript

Question 4

Which of the following are metrics?

Answer 4

Avg. Session Duration X
Pageviews X
City
Browser

Question 5

Which of the following are dimensions?

Answer 5

Conversion Rate
Page Title X
% New Sessions
Country X

Question 6

What is Bounce Rate?

Answer 6

the percentage of visits when a visitor viewed only one page and then exited without a second interaction on the site

Question 7

Why might a site have a high Bounce Rate?

Answer 7

The ads that bring the users to the site set different expectations than the landing page.
The site only has one page (e.g. a simple blog).
The page that your users typically land on doesn’t have enough information or a good call-to-action.