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IAB > Digital Companies > Flashcards

Digital Companies Flashcards

1
Q

What are the 5 Holding companies

A 
INterpublic IPG
Omnicom
WPP
Publicis
Aegis
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2
Q

IPGs agencies?

A

Universal Media

Universal McAnn

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3
Q

WPPs Agencies?

A

Mindshare
Ogilvy Interactive
Mediacom
Group M

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4
Q

Publicis agencies?

A

Leo Burnett
Digitas
Razorfish
Starcom MediaVest

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5
Q

Verification Companies

A

Moat
Double Verify
Integral Ads
comScore Vce

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6
Q

What are Omnicoms agencies?

A

OMD
BBDO
DDB
PHD

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7
Q

What are the display ad networks?

A

Collective

Undertone

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8
Q

What are the Mobile Ad Networks

A

Milennial
Ad Mob
Tap Joy
Jum Tap

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9
Q

What are the Video Ad Networks?

A

Videology
Tremor
brightRoll
YuMe

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10
Q

What are some DSPs?

A

Turn
MediaMath
appNews
DataXu

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11
Q

What are the main SSPs?

A

AppNews
AdMeld
Pubmatic
Rubicon

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12
Q

Agency Trading Desks

A 
Cadreon/Magna -IPG
Accuen - Omnicom
Xaxis. - WPP
Vivaki - WPP
Amnet - Aegis
Affiperf. - MDC
The Trade Desk - Indy
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13
Q

What are the well known rich media companies?

A 
pointroll
medialets
Spongecell
Celtra
Eyewonder
Pictela
Media Mind
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14
Q

What are the major proposal management systems?

A 
Salesforce
Doubleclick
Fivia
Operative
Freewheel
Burst
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15
Q

3 most common ad servers?

A

Doubleclick
24/7 Real Media
Free Wheel
Pointroll And Atlas

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16
Q

Data aggregators?

A

Ad meld
Pubmatic
Rubicon

17
Q

Main ad exchanges - Display

A

OpenX
Doubleclick/Google
Right Media Yahoo
Facebook

18
Q

Branding survey companies

A

Dynamic Logic Millard Brown
Vizu - Nielsen
ad Effex comScore

19
Q

Main DMPs?

A 
Exelate
Lotame
Bluekai
DataXu
Audience Science
Krux
Datalogic
20
Q

What agency the holding company for Digitas?

A

Publicis

21
Q

Agency Booking tools

A

Media Ocean
Media Bank
Symphony
Media Visor

22
Q

What is the holding company for Carat?

A

Aegis

23
Q

Main video ad exchanges

A

adapTV

SpotExchange

24
Q

Mobile ad exchanges

A

MoPub

Appnexus

25
Q

What are the main Audience Segment companies?

A

Bluekai
Quantcast
Claritas

IAB (5 decks)

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