Terminology Flashcards
1
Q
Ideology (representation)
A
A system of beliefs that determine how power relations are organised in a society.
2
Q
narrative hook
A
story started, not finished to make them read on
3
Q
convention
A
expectation
4
Q
stereotype
A
oversimplified representation used to categorise society
5
Q
representation
A
how people, places and events are portrayed through the media
6
Q
active audience
A
doing something with the media text
7
Q
passive audience
A
accepting without reservation what the media text is saying
8
Q
iconography
A
visual signs strongly associated with genres
9
Q
mediation
A
the process of editing and construction
