(4) Lesson 3: Value Proposition Flashcards
(39 cards)
process of using technology to create and commercialize innovative solutions
technopreneurship
combines entrepreneurship skills and cutting-edge technological
know-how
technopreneurship
capable of disrupting traditional industries and solving complex
problems
technopreneurship
statement that describes the unique benefits that a product or
service offers to its customers
value proposition
strong value proposition is essential in technopreneurship
value proposition
helps to differentiate oneself from other players in the market
value proposition
helps to attract and retain customers, increase sales, and
ultimately lead to the success of the venture
value proposition
helps to attract investors and other stakeholders
value proposition
purpose of value proposition
- communicate the unique benefits that a product or service provides to its customers
- should explain how it solves a problem or meets a need that the
customer has - should be clear, concise, and tailored to the needs and desires of
the target market - a critical component of technopreneurship
- essential to craft a clear and compelling value proposition that
speaks to the needs and desires of the target market to ensure the
success of a technopreneurial venture
kinds of value proposition
- cost-based value proposition
- quality-based value proposition
- benefit-based value proposition
- service-based value proposition
elements of value proposition
- costumer segment
- value differentiation
- benefit statement
- proof
- communication
how value proposition is different in technopreneurship
- emphasis on innovation
- rapidly changing market
- needs for scalability
how value proposition is different in technopreneurship:
in technopreneurship, innovation is a key driver of value; therefore, a good value proposition should emphasize how the product or service is innovative and how it will disrupt the market
emphasis on innovation
how value proposition is different in technopreneurship:
the market in technopreneurship is constantly evolving, and the needs of customers are always changing; therefore, a good value proposition should be adaptable and flexible enough to keep up with the changes
rapidly changing market
how value proposition is different in technopreneurship:
in technopreneurship, businesses need to be able to scale quickly in order to keep up with demand; therefore, a good value proposition should be scalable and should be able to accommodate growth
need for scalability
challenges of creating value proposition in technopreneurship
- lack of customer understanding
- limited resources
- competition
challenges of creating value proposition in technopreneurship:
in many cases, technopreneurs are developing products or services for a market that they may not fully understand; this can make it difficult to create a value proposition that resonates with customers
lack of customer understanding
challenges of creating value proposition in technopreneurship:
technopreneurs often have limited resources to invest in market research and product development; this can make it challenging to create a value proposition that is compelling and differentiated
limited resources
challenges of creating value proposition in technopreneurship:
in technopreneurship, there is often a lot of competition in the market; this can make it challenging to create a value proposition that stands out from the crowd
competition
best practices for creating value proposition in technopreneurship
- focus on the customers
- emphasize the benefits
- differentiate from competitors
best practices for creating value proposition in technopreneurship:
technopreneurs should invest time and resources in understanding their target customers and their needs; this can help them to create a value proposition that is tailored to their customers
focus on the customers
best practices for creating value proposition in technopreneurship:
a good value proposition should emphasize the benefits that the product or service provides to customers; technopreneurs should focus on how their product or service solves a problem or meets a need that customers have
emphasize the benefits
best practices for creating value proposition in technopreneurship:
technopreneurs should identify what sets their product or service apart from competitors and emphasize this in their value proposition
differentiate from competitors
true or false:
creating a compelling value proposition is critical for success in
technopreneurship
true