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Business Management Higher Level > 4.1 intro to marketing > Flashcards

4.1 intro to marketing Flashcards

Business Management Higher Level (19 decks)

1.2 types of business entities

1.5 growth and evolution

1.6 multinational corporations

2.2 organisational structure

2.3 leadership and management

2.4 motivation and demotivational theories

3.2 sources of finance

3.3 types of costs

3.4 final account

3.5 profitability and liquidity ratios

3.6 efficiency ratio analysis

3.8 investment appraisal

4.1 intro to marketing

4.2 market planning

4.3 sales forecasting

4.5 the marketing mix: 7ps

4.6 international marketing

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