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*IB Business WJF
> 4.1 The role of marketing > Flashcards
4.1 The role of marketing Flashcards
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*IB Business WJF
(33 decks)
1 Business Organisation & Environment
1.3 Organizational Objectives
1.4 Stakeholders
1.5 External Environment
1.6 Growth and evolution
1.7 Organizational planning tools
2 Human Resource Management: Organisational Structure, Leadership and Management, Motivation
2.1 Functions and Evolution of HR
2.2 Organizational structure
2.3 Leadership and Management
2.4. Motivation
2.5 Organizational culture
2.6 Employer and employee relations
3 Finance & Accounts
3.1 Sources of finance
3.2 Costs and revenues
3.3 Break-even analysis
3.4 Final accounts
3.5 Profitability and liquidity ratio
3.6 Efficiency ratio
3.7 Cash flow
3.8 Investment appraisal
3.9 Budgets
4 Marketing
4.1 The role of marketing
4.2 Marketing planning
4.3 Sales forecasting
4.4 Market research
4.5 The four Ps
4.6 The extended marketing mix (7 ps)
4.7 International marketing
5 Operations Management
Unit 1 - Business Organisation
