4.1.4 - Production, Costs and Revenue Flashcards

(57 cards)

1
Q

What is the short run in terms of production

A

A period of time in which the availability of at least one factor of production is fixed (usually capital)

Fixed means it cant be changes easily

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2
Q

What is the long run in terms of production

A

A period of time which all of the factors of production can be varied

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3
Q

What does short and long run symbolise

A

It is not about a specific time

It is about the scale of production

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4
Q

Define marginal product

A

Is the extra output gained from hiring an additional unit of input (labour)

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5
Q

Define the law of diminishing marginal returns

Give an example

A

Where at a certain point an additional factor of production causes a relatively smaller increase of output

In a cafe when extra employees may lead to a lack of space and a decrease in output occurs

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6
Q

Where does diminishing marginal return occur for a business

A

Occurs in the short run when at least one factor of production is fixed.

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7
Q

What is the formula for average product

A

= total product / units of labour

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8
Q

What is the formula for marginal product

A

= change in total product / change in quantity of labour

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9
Q

Define total production

A

The total output of goods and services

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10
Q

Define productivity

A

The rate of production by one or more factors of production

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11
Q

What is the formula for productivity

A

Total output per period of time / number of units of FOP

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12
Q

Define specialisation

A

Where an individual worker, firm or country provides a limited range of goods and services

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13
Q

What is division of labour

A

Is specialisation at the level of an individual worker

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14
Q

What are the benefits of specialisation

A

Repetition of a limited range of activities can increase skill
Increased productivity as less time wasted moving between stations
Division of labour allows people to focus on their strengths

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15
Q

Define costs

A

Are the expenses a business must pay to secure the factors of production and obtain raw materials

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16
Q

What are fixed costs

A

Are costs of production which do not vary with the level of output in the short run

E.g. Rent and Insurance

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17
Q

What are variable costs

A

Costs which vary directly with the businesses level of output

E.g. Wages and Raw materials

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18
Q

What is the formula for average total costs

A

Total costs / output

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19
Q

What is the formula for average fixed costs

A

Fixed costs / output

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20
Q

What is the formula for average variable costs

A

Variable costs / output

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21
Q

What is marginal cost

What does it mean

A

Is the additional cost of making an additional unit of output

There becomes a point where output is not increasing but the marginal cost continues to increase

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22
Q

What is the formula for marginal cost

A

= Change in total costs / change in output

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23
Q

What is the relationship between marginal costs and marginal product

A

They are inversely proportional

This means that the marginal costs increase when there becomes a decrease in the marginal product (decrease in level of output) due to the law of diminishing return

24
Q

What is the relationship between marginal product and total product

A

When marginal product = 0 ,total product is maximised

25
Why is the average fixed cost curve the way it is
As its costs do not change with output, as output grows the cost is spread so the AFC curve decreases with increased output
26
Why is the Average Variable Cost Curve the shape it is
There becomes a point where variable costs reach the point of the law of diminishing return and the AVC starts to rise to be able to i crease output , due to increased wages and raw materials for example
27
Why is the Average Total Cost Curve the shape it is
Is determined by the average variable cost curve and average fixed cost curve. It is influenced more by the AVC as it becomes a greater cost than the AFC
28
Why does the marginal cost curve cut the ATC and AVC curves at its minimum
When the MC curve rises due to the law of diminishing return it causes the ATC and the AVC to rise as well as they are averages, an extra unit which is bigger than the average will cause the average to rise as well
29
What are the causes for short run costs to shift Give examples for : i. Increase in the price of capital ii. If wages increase because of a rise in minimum wage
Increases through the individual costs of fixed costs or variable costs Increase in capital price leads to increase average fixed costs and therefore leads to increased average total costs Increased wages leads to increased average variable costs and therefore increased average total costs and marginal costs
30
Define total revenue
Is the money a firm receives from selling its output
31
What is the formula for total revenue
Total revenue = price x quantity
32
What is the formula for average revenue What does AR also mean
= Total revenue / quantity Average revenue = price
33
Define marginal revenue
The addition to a firms total revenue from selling an additional unit of output
34
What is the formula for marginal revenue
= change in total revenue / change in output
35
What are the advantages and disadvantages of specialistion
A Economies of scale Higher productivity Higher quality products D Specialised firms are not flexible Workers may become bored (lack of motivation)
36
How does the marginal revenue curve work
Marginal revenue decreases when output is increased. There are smaller increases in revenue at each level of output
37
What is the relationship between marginal revenue and total revenue
When marginal revenue = 0 Total revenue is maximised Total revenue continues to increase until marginal revenue is less than 0, because then they would be losing revenue.
38
# Define Normal profit Give an example of it
Is a situation where a firm makes enough profit to reward the entrepreneur for taking the risk and is to remain competitive. It implies zero economic profit An example is that the owner could have made a salary of £50,000 in a normal job, therefore the entrepreneur needs to make £50,000 salary, included as a cost for the business
39
What is the formula for normal profit Where does it occur in a graph
Normal profit is when total revenue = total costs Occurs at an output where AR=AC
40
# Define supernormal/economic profit How do they know they are making it
Is profit above normal profit. A firm is making supernormal profit if they have excess profits of what they need to remain competitive.
41
Define returns to scale
Is the relationship between increasing the firms inputs and the change it has on output
42
Explain increasing returns to scale
Is when a firms outputs have a greater change than its inputs Decrease in AC
43
Explain constant returns to scale
When a firms outputs are identical to its inputs AC stays the same
44
Explain decreasing returns to scale
When a firms outputs are less than the change in inputs AC increase
45
Define Economies of scale
Is the reduced average total costs that firms experience by increasing its output in the long run
46
What is the link between returns to scale and economies of scale
Economies of scale cause decreased AC and therefore increasing returns to scale Diseconomies of scale increase the AC causing decreasing returns to scale
47
What is the minimum efficient scale
The lowest level of output at which average costs are minimised
48
What are internal economies of scale
Are reductions in long run average costs arising from growth of the firm
49
What are the different internal economies of scale
Financial economies of scale : large firms are more likely to be offered cheaper loans wit low interest rates , reducing costs Bulk buying- large firms buy in larger quantities, reducing the average cost Technical economies of scale- large firms will invest in new technology as its cost effective Marketing economies of scale- large firms have big advertising budgets which are spread out due to large output Managerial economies of scale - large firms can use division of labour to achieve high productivity, reducing costs
50
What are external economies of scale Give examples
Are reductions in long run average costs arising from the growth of the industry it operates in E.g. better transport infrastructure , supplier moving closer
51
What are diseconomies of scale
When a firm has an increase in its average costs by increasing output in the long run
52
What are the reasons for diseconomies of scale (acronym )
3c’s and a M Control - large businesses can lose control, less productivity Communication - hard to communicate in large firms , time is wasted and there is less productivity Coordination - hard to work together between departments in large firms Motivation - lots of workers makes the individual worker feel less valued, less productivity
53
Explain the shape of the long run average cost curve
It is the joining of all the minimum points of the Short run average costs as they represent the possible points of production over time
54
Define Invention
Is the creation of a product or process
55
Define innovation
Is where products and production processes are developed into marketable goods or services
56
What are the effects of technological change
Can reduce firms long run costs Can make markets more competitive
57
Define creative destruction
Is where technological change leads to development of new disruptive products which change existing products