4.3 Global Marketing Flashcards
1
Q
Niche Markets
A
Target specific range of people in a country across the global market
2
Q
Global Marketing
A
High number of multinational corporations and globalisation means losts of though required on marketing
3
Q
Glocalisation
A
MNC personalise marketing to suit to needs of local market
4
Q
Ethnocentric Marketing
A
No change
5
Q
Polycentric Marketing
A
Some change
6
Q
Geocentric Marketing
A
All change
7
Q
Ethnocentrism
A
Evaluation of a country according to preconceptions of one’s own culture
