4.3 Global marketing Flashcards
(3 cards)
1
Q
3 different marketing approaches
A
- domestic/ ethnocentric
- mixed/ geocentric
- international/ polycentric
2
Q
what is cultural diversity
A
the recognition that groups of people across the globe have different interests and values
3
Q
6 cultural/ social considerations for businesses
A
- cultural differences
- different tastes
- language
- unintended meanings
- inappropriate/ inaccurate translations
- inappropriate branding and promotion
