45 Min Strategy Call Flashcards
(33 cards)
What is the first step of the strategy call?
Small talk
Part 2: State how the call is going to go.
What is the script?
Ok NAME, well how this call will go is, I will start of by asking you some questions about your business to get a complete understanding of your needs. Then if it sounds like I can help and if it sounds like we’re a good fit, I’ll explain what I have to offer and how everything works. Then at the end you can make a decision whether you want to do business with me or not.
Sounds good?
Part 3: Figure out why they are on the call.
What is the script?
It is designed to take their desire, where they are at and build a bridge that connects them to the solution.
So NAME, tell me what motivated you to take the time out of your day and schedule a call with me?
Part 4: Understand their current situation.
Questions that you can ask the prospect about their business?
- Ok, NAME, tell me a little about your business.
- What services/products do you offer?
- What differentiates you from the competition?
- Why do people buy your product/services?
- What problems do your customers face in business or personal life that motivates them to buy from you?
- Which of your service/product is your best seller?
- What is the price of that service/product?
- What is your sales process? (If they are not sure) What steps does someone have to take to become a customer?
- Do you have a CRM? Is your CRM connected to your website?
Part 4: Understand their current situation.
What if the prospect asks, “Why are you asking so many questions about my business? What do any of these questions have to do with my website?”
“You know NAME, that’s a great question and the reason why I am asking all of these questions, NAME, is because I am not just a web designer. I am a web consultant and MY goal is to help your business thrive. This is to help me better understand your business and find out if I am actually able to help you.
[PAUSE]
Shall we proceed?”
Part 5: Gather Data On Their Pain Points
Questions to ask prospect for pain points?
- How are you currently getting clients?
- Have you done paid ads or marketing?
If yes (Yes) How has it worked for you? - Where are you sending the paid traffic to?
- Do you know how much it costs to get a new client?
- Do you have an email list?
(If yes) How big is your list? (#)
How often do you send an email? (X Days)
Approx how many sales come from that channel? ($) - Is your website getting customers right now? (If yes)
(Great) When was the last time? Is consistent? - Do you have Google Analytics on your page? Do you know the monthly traffic of the website? Do you know how many customers you are gaining and losing each month?
Part 5: Gather Data On Their Pain Points
Questions to help prospect analyze their website?
- Let’s evaluate your website from your point of view Okay?
- When you look at your website, do you feel it reflects the quality of your product or service?
- Do you think your current page is helping you win or lose customers?
- Now, let’s evaluate your website but from the point of view of your client. Cool?
- If you visit WEB.com right now, do you know what they offer, how do they make your life better and what you have to do to get it?
- When you visit WEB.COM from your cell phone or device? Is it easy for you to get what you are looking for quickly?
Part 6: Figure out what their vision for their business is
Questions to ask about their vision?
OK NAME, what do you want to achieve with your website in the next 90 days?
What kind of revenue would you like to make per month with this?
How would things be different for your business if you reached [DESIRED GOAL]?
Part 7: Release control and gain self-admission
What is the script for this step?
OK NAME, you told me that you are [CURRENT SITUATION] and you want to [DESIRED SITUATION].
What do you think is missing in your business that is preventing you from having the ability to get clients online?
Part 7: Release control and gain self-admission
What are the 3 magic reasons that are preventing a client from having the ability to get more customers online?
1) Inability to do it on their own.
2) Wanting to do it faster.
3) Wanting to follow a proven system and have guidance by somebody who has actually done it.
Part 8: Gain Commitment & Wrap Everything in Emotion
What is the script for this step?
The goal is to ask questions that gets them to open up more. Work with some of the pain
points they gave you earlier. Dig for the emotion and the pain they are experiencing. Responses to this part must be emotionally driven. It is their why for why they want your services.
OK NAME, so you are currently [MENTION A FEW DETAILS FROM THEIR CURRENT SITUATION] and you want [MENTION A FEW DETAILS OF WHAT THE CLIENT WANTS TO GET]
Do you think that having a website focused on results would help you grow your business?
Got it! And if I had a proven system to acquire clients, would you be open to implementing it in your business?
Cool! And how committed would you be in implementing it?
Part 9: Acknowledge the gap
What is the script for this step?
OK NAME, thank you very much for answering the 1000 questions! hahaha I know that I sounded like a private investigator, but as I told you at the beginning, my intention is to get to know your business to see if I can really help you.
And well, I can definitely help you with that.
Would you give me the opportunity to share with you what I do and how I can help you?
Part 10: Authority
What is the introduction script for this step?
Well NAME, I am a Web Consultant and my area of expertise is helping businesses get the most customers from their website by implementing our Client Acquisition System. Everything a company needs to acquire clients online in 2024.
I typically work with _____________ and I help them to _____________________.
(Mention Them) (Mention what they want)
Any questions here so far?
Part 10: Authority
What is a client acquisition system?
The client acquisition system is composted of a strategic website built on WordPress that uses a proven formula that top companies like Tesla use to create customers online. It consists of 4 pillars:
*Website Transformation
* Reviews & Online Reputation Management
* Organic Audience Building
* Pre-selling Mechanism that helps website visitors enter the first step of your sales process
Part 11: State the offer and how it works
How must the offer be stated?
Your statement must be fixated on the outcome.
Do not trigger the feature part of their brain.
You must talk about your offer from a hawk eye/ high level point of view. Not on the ground, nitty gritty detail point of view.
State the offer, and shut up - again. Do not talk about price in this point.
At this point, the lead will ask until they know your offer works and have an understanding of how it will work for them. They will ask until they have the answers they want.
Part 12: Price Question
When do you address the price question?
Only when your prospect asks for it.
Part 12: Price Question
Script for pricing for package
OK great, NAME as far as the CAS/Website cost we need two things
ONE, The tools we need make the website; Like the domain, secure hosting etc.. and TWO, my agency fee, the cost to actually make it and a maintain it. So…
(A) - The client acquisition is system is $10,000 (Remember Value Based Pricing
(B) - I have a three options for you. (Use this if you are unsure of their purchasing power)
* Solution A) Most Expensive
* Solution B) Most Popular/Best Value - This is the one you want them to get
* Solution C) Low price
NOTE: Only use Option B if they are on the fence
Part 12: Price Question
Script for pricing for maintenance
And then as far as maintaining the website, it’ll be our job to make sure it is working with no issues so that you get the most from your investment.
(Only if they ask) Our maintenance package ranges from $XX to $XX per month. (At the end of the project, we will pick a plan that works for you.)
Part 12: Price Question
Script for when they are ready to move forward with purchasing
Awesome! Well we can get you started right now if you want. (OK well how do we do that… OK how do we do the payment… Words like this….) We can do credit card over the phone if you want.
Objections
3 Reasons Why People Don’t Buy
- Circumstances
* Time
* Money
* Fit - People
- Avoidance
Objection Handling
Objection: I need TIME to think about it.
Script for response:
“Got it… and I encourage that. We want this to be a great fit for everyone.”
“If you don’t mind me asking NAME, What haven’t we discussed that you still need to think about it? That’s why I take the time on these calls. I’m here right now to not sell you anything but rather help you make an empowered decision while we are still on the phone together…What questions or concerns do you still have that are unanswered?”
(Discuss those.)
“I want to create the space to be completely transparent with each other.”
NOTE: Set a specific TIME and DAY the next day to close the deal, say you’ll be happy to extended extra bonuses until tomorrow (1-2 days MAX)
Objection Handling
Objection: I don’t have the MONEY. I need time to find the MONEY and look over my finances.
Script for response:
“Okay…”(Silence) “I understand that finances can be a challenge, and we always do our best to work with people in this scenario.”
“Let me ask you this, putting the money aside, is this something you really want to do for your business? Because if it’s not a good fit, that is okay, too.”
*(“Oh no, I want to do it.”) *
“So how can we make this happen for you?”
Help them pick an amount they can get started with.
Mention breaking the payment down to 2 or 3 monthly payments?
(You can mention ADA Tax credit as well)
Objection Handling
Objection: I need to check with partner or spouse.
Script for response:
“Yes, I totally understand. That is very important. So let me clarify here. Are you saying you are in, and you just need to get a ‘sign-off’ from your spouse/partner, and then we are moving forward? Or is there something else?”
If yes, say, “Okay great. When specifically will you guys be able to talk?” “Perfect. So you will have spoken with your partner/spouse by noon eastern tomorrow…”
“Awesome, I’ll reach out tomorrow by noon and I will hold the extra services I am including until then.”
NOTE: Set a specific TIME & DAY they need to get started by and get the incentive added value. Also, offer to get on the phone with the spouse and discuss.
Objection Handling
Objection I need to check with partner or spouse.
Script for when the spouse/partner hops on the call
Hey NAME, Great to meet you, My name is Alex I am a Website Consultant and I specialize in helping businesses get the most clients from their websites. I am talking with NAME (the partner/spouse) and want to know what questions do you have about us helping your business get the most clients possible?