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Digital Media Solutions > Local Print and Online > Flashcards

Local Print and Online Flashcards

1
Q

Are we proven and trusted?

A

We’ve been delivering local audiences and results for our customers since 1890.

We’ve worked with clients of all sizes in multiple markets.

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2
Q

Are we the expert?

A

We have have top talent with a wide variety of skill sets and experience.

We leverage national scale to understand trends and act on “big data” in concert with our local approach.

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3
Q

We are data and ___________ focused.

A

ROI

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4
Q

Clicks and impressions aren’t enough. We help you understand results and tie it to actual ___________.

A

ROI

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5
Q

We have large amounts of ___________ about local consumers through our consumers, websites, and apps.

A

data

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6
Q

We help our client make sense of, and use, all of the latest ___________ based tactics.

A

data

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7
Q

T/F We aren’t just another media source. What are our best service attributes?

A
  • High quality
  • engaging creative
  • data based media planning and purchasing
  • execution and analysis
  • High touch, hands on, local contact
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8
Q

T/F Males monetize at a higher rate.

A

False

Women are more willing to spend and are more likely to be the decision makers.

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9
Q

T/F Older/Female audiences tend to be more valuable.

A

True

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10
Q

T/F Older audiences tend to have lower frequencies online.

A

True

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11
Q

Who are our readers?

A

Higher median income
Likely a college graduate
Tend to have children living at home

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12
Q

What do we offer in print?

A

Front page sticky-note
Front page strip ad
Run of paper print ads (full and half pages etc.-color)

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13
Q

List our high impact ad units.

A 
Home page take over (skins, banner, and big ad)
Mobile interstitial
Gravity/interstitial (site)
Sliding billboard (expanding pencil ad)
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14
Q

High impacts ads are more likely to drive consumer actions beyond the click, such as __________.

A 
social sharing
Personal recommendations
shopping behaviors
ad recognition
brand recognition
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15
Q

Local Print and Online.

High impact ads on our website are a key differentiator because you ONLY these through us and they reach our __________.

A

large and affluent audiences

They can become more effective - especially if accompanied with a well thought out retargeting strategy.

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16
Q

Gravity High Impact - Prominent one page take-over to generate __________ for your advertiser at high high CPM rates.

A

premium placing

17
Q

Our gravity interstitial ad slot supports __________.

A

video, rich media, or static images.

It’s similar to the slot the runs in USA Today.

18
Q

What are the gravity ad recommendations:

A

Book ad for a 24-hour period. Ad will serve on every single page load and diminishes readers experience on our site.

Geo-target

Apply frequency cap. Serves one impression per user over a 24 hour period to maintain CPM integrity and user experience.

Book to both desktop and mobile.

If selling by day, look at average unique visitors.

19
Q

Prominent under-article video placement that supports YouTube video formats in addition to other video types is call a __________.

A

In-View Video ad (under article ad)

20
Q

Where are In-View Video Ads positioned?

A

Under the article, below comments. Will only load if that portion of the page is viewable in the browser.

Replaces other non-locally sold units.

21
Q

T/F With mobile display, the ad can link to app an download page.

A

True

22
Q

Let Amplified deliver your message to reach your local target markets with ___________.

A

purchasing power

23
Q

T/F Interstitial ads are not available on mobile.

A

False

It is recommended to run a gravity interstitial on both desktop and mobile.

24
Q

High impact ads’ large real estate and interactive features easily lend themselves to __________.

A

clicks, interactions, and engagement

24
Q

High impact formats deliver greater unaided __________.

A

brand recall

24
Q

T/F High impact ads are more likely to drive consumer action beyond the click, such as social sharing, personal recommendations, shopping behaviors, ad recognition, and brand recognition.

A

True

25
Q

Interstitial ads can become more effective - especially if accompanied with a well thought out __________.

A

retargeting strategy

26
Q

Interstitial slot supports __________.

A

Video, rich media, or static images.

Digital Media Solutions (6 decks)

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