Industry Primers Flashcards
1
Q
Industrial goods: rev & cost
E.g.,
Cummins, Boeing, Lockheed
A
Revenue:
- new product innovation
- product quality & reliability
- services (e.g., after sales)
- specialization of products for customer segments
Costs:
- raw materials (oil, metals, etc)
- human capital costs (engineers, labor/ manufacturing)
- r&d
