Rebranding and Branding Flashcards
1
Q
What is colour association
A
Colours that work for moods, memory, feeling, brand
2
Q
What type of associations are there?
A
Word and Visual
3
Q
Why rebrand? 3 things !
A
- new management
- changing market/ demographic/ revamp/ current and competitive
- scandal or crisis
4
Q
What’s the goal for a rebrand?
A
Get new customers without losing old ones
5
Q
Why would a sports team rebrand? example
A
Racism in logo or scandal.
black hawk cultural appropriation and redskins
6
Q
What stereotypes are to be broke in sports media?
A
Girls issues, homophobia, disability
7
Q
what does sentimental mean for branding?
A
Loyal following to brand / personal mean attached to it like a habit to the propaganda
