Intro Flashcards
1
Q
What does strategic management involve at the corporate level? (What and how)
A
What: competing today and competing tomorrow
How: ensure overall competitiveness
2
Q
What does strategic management involve at the business level? (What)
A
How: compete today, compete tomorrow
3
Q
Strategy definition and what it involves
A
An integrated and coordinated set of commitments and actions that an organization takes to attain its ultimate goals. It involves gaining sustained competitive advantage.
