Key Media Workshop Words

Question 1

Brand

Answer 1

-The message that solves the problem

Question 2

Brand Elements

Answer 2

• Representatives
• Tone
• Colour
• Position
• Text

Question 3

Logo

Answer 3

• An image designed to represent the brand

- Can be only words (ex. Costco)

Question 4

Art VS Graphic Design

Answer 4

• Graphic design is (a) drawing(s) to convey a message
• Art is just (a) drawing(s)
• Graphic design - overcall story
• Graphic design involves artistic choices